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All Journal Kediri Journal of Journalism and Digital Media SAWEU: Jurnal Pengabdian Kepada Masyarakat SAWEU: Jurnal Pengabdian Kepada Masyarakat
Deyisnil Fariadi
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Flexing as a Strategy to Garner Popularity on Instagram Vivi Alaida Najihatul Fadliyah; Iqbal Hussain Alamyar; Deyisnil Fariadi
Kediri Journal of Journalism and Digital Media (KJOURDIA) Vol. 3 No. 2 (2025): KJOURDIA: Kediri Journal of Journalism and Digital Media
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/kjourdia.v3i2.3314

Abstract

Flexing, or showing off wealth and luxury, has become a widespread phenomenon on social media, especially among celebrities and influencers. This behavior is used to attract attention, increase popularity, and strengthen one's image in front of an audience. Flexing often utilizes a luxurious lifestyle as a personal marketing strategy. This study uses media text analysis with a Critical Discourse Analysis (CDA) approach developed by Norman Fairclough. Data was collected through direct observation of content uploaded to the Instagram account @siscakohl. The results show that @siscakohl effectively uses flexing strategies to gain popularity. Content that displays a luxurious lifestyle and extravagance successfully attracts the attention of many followers, increases interaction, and strengthens her personal image as a successful influencer. Flexing is also used to build narratives of success and aspiration, which are relevant to the audience's desire to achieve higher social and economic status. The contribution of this research lies in a new understanding of self-branding practices through flexing culture on social media, which not only functions as a form of personal expression but also as a communication strategy that influences the construction of identity and social relations in the digital space. These findings can be a reference for further research in the study of digital communication, popular culture, and new media.
Economic Empowerment of Mustahik Through Optimizing Productive Zakat Management in Mojosari Village, Kauman District, Tulungagung Regency sulistyawan, Arie; Deyisnil Fariadi
Saweu: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2025): Saweu : Jurnal Pengabdian Kepada Masyarakat
Publisher : STAI Nusantara Kota Banda Aceh

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Abstract

Productive zakat is a strategic instrument in the economic empowerment of the community that can transform mustahik into muzakki. This study aims to analyze the implementation and impact of the mustahik economic empowerment program through optimizing the management of productive zakat in Mojosari Village, Kauman District, Tulungagung Regency. The research method uses a qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The research subjects included the administrators of amil zakat institutions, mustahik recipients of the program, and local community leaders. The results show that zakat management in Mojosari Village before the program was still traditional and consumptive with a low level of empowerment effectiveness. The implementation of the empowerment program through productive zakat was carried out with a participatory approach including stages of socialization, entrepreneurship training, distribution of business capital, and ongoing mentoring. This program succeeded in increasing the average income of mustahik by 45-60% within 6 months, increasing economic independence, and creating a multiplier effect on the village economy. Supporting factors for the program's success include the commitment of LAZ administrators, active participation of mustahik, and support from community leaders. Meanwhile, the challenges faced include limited human resources for management, fluctuations in the businesses of mustahiq recipients, and the need for increased awareness among muzakki (zakat payers). This study recommends strengthening the institutional capacity of LAZ (Islamic Zakat Institutions), diversifying productive businesses, and developing a more systematic monitoring and evaluation system for the sustainability of the mustahiq economic empowerment program through productive zakat.
Economic Empowerment of Mustahik Through Optimizing Productive Zakat Management in Mojosari Village, Kauman District, Tulungagung Regency sulistyawan, Arie; Deyisnil Fariadi
Saweu: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2025): Saweu : Jurnal Pengabdian Kepada Masyarakat
Publisher : STAI Nusantara Kota Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Productive zakat is a strategic instrument in the economic empowerment of the community that can transform mustahik into muzakki. This study aims to analyze the implementation and impact of the mustahik economic empowerment program through optimizing the management of productive zakat in Mojosari Village, Kauman District, Tulungagung Regency. The research method uses a qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The research subjects included the administrators of amil zakat institutions, mustahik recipients of the program, and local community leaders. The results show that zakat management in Mojosari Village before the program was still traditional and consumptive with a low level of empowerment effectiveness. The implementation of the empowerment program through productive zakat was carried out with a participatory approach including stages of socialization, entrepreneurship training, distribution of business capital, and ongoing mentoring. This program succeeded in increasing the average income of mustahik by 45-60% within 6 months, increasing economic independence, and creating a multiplier effect on the village economy. Supporting factors for the program's success include the commitment of LAZ administrators, active participation of mustahik, and support from community leaders. Meanwhile, the challenges faced include limited human resources for management, fluctuations in the businesses of mustahiq recipients, and the need for increased awareness among muzakki (zakat payers). This study recommends strengthening the institutional capacity of LAZ (Islamic Zakat Institutions), diversifying productive businesses, and developing a more systematic monitoring and evaluation system for the sustainability of the mustahiq economic empowerment program through productive zakat.
Co-Authors Iqbal Hussain Alamyar Sulistyawan, Arie Vivi Alaida Najihatul Fadliyah