Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Roni Iskandar
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Digital Marketing dan E-Wom (Elektronic Word of Mouth) terhadap Keputusan Pembelian di Shopee Roni Iskandar; Moh. Kurdi
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Vol. 1 No. 2 (2024): Juli : Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasieda.v1i2.11

Abstract

This research aims to investigate the influence of digital marketing and e-Wom (electronic word-of-mouth) on purchasing decisions on the Shopee e-commerce platform. The online survey method was used to collect data from 115 respondents who were active Shopee users. The results of multiple linear regression analysis show that digital marketing and e-Wom have a positive and significant influence on purchasing decisions at Shopee. These findings show the importance of effective digital marketing strategies and e-Wom drivers in improving consumer purchasing decisions in the e-commerce era. The practical and theoretical implications of these findings are discussed in the context of digital marketing strategies and customer relationship management on e-commerce platforms.
Co-Authors Moh. Kurdi