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All Journal Jurnal Mahasiswa Entrepreneur Madago Community Empowerment for Health Journal
Safitri, Nurul Gita
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Economics, Econometrics & Finance Electrical & Electronics Engineering Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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Kesiapan Pemberian Asi Ekslusif Pada Ibu Hamil Di Desa Sumoli Kabupaten Tojo Una-una Safitri, Nurul Gita
Madago Community Empowerment for Health Journal Vol. 4 No. 1 (2024)
Publisher : Politeknik Kesehatan Kementrian Kesehatan Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33860/mce.v4i1.1555

Abstract

Pemberian ASI eksklusif selama 6 bulan pertama kehidupan sangat penting untuk memenuhi kebutuhan nutrisi bayi dan mencegah penyakit. Namun, cakupan pemberian ASI eksklusif di Indonesia masih belum maksimal, dipengaruhi oleh beberapa faktor, seperti kurangnya pengetahuan ibu, masalah kelancaran air susu, dan ibu yang bekerja. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan ibu hamil tentang persiapan pemberian ASI eksklusif dari bayi baru lahir hingga usia 6 bulan. Metode pengabdian masyarakat adalah edukasi, diskusi, dan tanya jawab mengenai pemberian ASI eksklusif dengan menggunakan media leaflet. Kegiatan ini melibatkan ibu hamil yang mengikuti posyandu di Desa Sumoli. Hasil kegiatan menunjukkan bahwa Dari 18 peserta, hanya 6 orang (33,3%) yang memiliki tingkat pengetahuan baik. Setelah kegiatan selesai, hasil pengukuran menunjukkan peningkatan, di mana 12 orang (66,7%) memiliki tingkat pengetahuan baik. Diharapkan melalui kegiatan ini, pengetahuan ibu hamil meningkat dan dapat mendorong cakupan pemberian ASI eksklusif pada bayi sejak dini. Kegiatan ini diharapkan berkontribusi pada peningkatan kualitas kesehatan ibu dan anak di Desa Sumoli
PENGARUH KUALITAS PRODUK DAN KERAGMAN PRODUK TERHADAP LOYALITAS KONSUMEN PADA UD. YULI MAKMUR DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING DI KABUPATEN SITUBONDO Safitri, Nurul Gita; Fandiyanto, Randika; Wiryaningtyas, Dwi Perwitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 5 (2022): MEI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (530.23 KB) | DOI: 10.36841/jme.v1i5.2162

Abstract

Marketing is a business activity designed to meet the needs of thecommunity with mutual benefit, just as producers and consumers providereciprocity of their needs. Marketing strategy is the effort of business actors inmarketing activities and target markets to achieve company goals through amarketing mix that includes Product Strategy, Price, Distribution and Promotion.The purpose of this study was to analyze and test the effect of marketing strategyon increasing product sales at UD. Yuli Prosperous. The population in this studywere all UD consumers. Yuli Makmur who is in Situbondo Regency. The moneysampling technique used is a probability sampling technique with a simplerandom sampling method. Data analysis and hypothesis testing in this study usedthe Smart PLS 3.0 (Partial Least Square) application with the Structural EquationModel.The results of the direct influence hypothesis test using the Smart PLS 3.0application, show that product quality has a significant positive effect onconsumer satisfaction, product diversity has a significant positive effect onconsumer satisfaction, product quality has a positive but not significant effect onconsumer loyalty, product diversity has a significant positive effect on consumerloyalty and consumer satisfaction has a significant positive effect on consumerloyalty. The results of the indirect effect hypothesis test using the Smart PLS 3.0application, show that product quality has a significant positive effect onconsumer loyalty through consumer satisfaction and product diversity has asignificant positive effect on consumer loyalty through consumer satisfaction.
Co-Authors Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Fandiyanto, Randika