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All Journal Computing and Information System Journal Dedikasi Nusantara
Agung Christianto , Paminto
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Computer Science & IT Decision Sciences, Operations Research & Management

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Application of TOEH Framework to Analyze Readiness for Adoption of Information Technology in Institutions in Central Java Agung Christianto , Paminto; Susanto, Eko Budi
Computing and Information System Journal Vol. 1 No. 2 (2025): Integration of Automation and Information Systems in Enhancing Organizational C
Publisher : IndoCompt Publisher

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Abstract

Digital transformation in the public sector requires organizational readiness to adopt information technology (IT) effectively. This study aims to analyze the factors that influence IT adoption readiness in agencies in Central Java using the TOEH (Technology, Organization, Environment, Human Resources) framework approach. Data collection was conducted through a survey of 102 respondents representing employees of related agencies, with a purposive sampling technique and a Likert scale questionnaire instrument. The results of the validity test showed that all instrument items were valid, and the reliability test showed that the Technology variable (α = 0.899) was the most reliable compared to Organization (0.659), HR (0.587), and Environment (0.485). The findings showed that aspects of system security, managerial support, government policy, and HR competence were key factors in IT adoption readiness. This study emphasizes the importance of synergy between internal and external elements of the organization in supporting public sector digital transformation.  
Transformasi Pemasaran Usaha Konvensional Menuju Digital Melalui Pelatihan di Kelurahan Medono, Pekalongan Agung Christianto , Paminto; Susanto, Eko Budi
Dedikasi Nusantara: Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2025): Pemberdayaan Masyarakat dalam UMKM, Digital Marketing, Pelatihan Keterampilan d
Publisher : IndoCompt Publisher

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Abstract

Pemasaran digital menjadi krusial dalam menghadapi keterbatasan promosi konvensional. Warga Kelurahan Medono, Pekalongan Barat, yang mayoritas merupakan pengusaha batik dan tenun, masih mengandalkan brosur dan spanduk dalam mempromosikan produk mereka. Keterbatasan jangkauan dan konten menjadi kendala utama. Kegiatan pengabdian masyarakat ini bertujuan mengatasi permasalahan tersebut melalui pelatihan digital marketing bagi 20 pelaku usaha. Metode pelatihan yang digunakan adalah praktik langsung pembuatan konten digital marketing, disertai pendampingan intensif. Modul tutorial pembuatan konten menggunakan aplikasi Canva diberikan kepada peserta. Hasil kegiatan menunjukkan bahwa peserta mampu membuat media promosi digital menggunakan Canva untuk mendukung usaha mereka. Keterlibatan aktif masyarakat dalam kegiatan ini menunjukkan antusiasme tinggi untuk mengadopsi teknologi digital demi pengembangan usaha, sekaligus memperkuat kolaborasi antara akademisi dan komunitas lokal.
Co-Authors Susanto, Eko Budi