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All Journal Study of Scientific and Behavioral Management (SSBM)
andreansyach, muhammad david
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Decision Sciences, Operations Research & Management

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Analisis Pengaruh Harga Premium dan Kualitas Produk Hijau terhadap Kepuasan Konsumen dengan Keputusan Pembelian sebagai Variabel Intervening andreansyach, muhammad david
Study of Scientific and Behavioral Management Vol 5 No 1 (2024): The Strength of Management Influences
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i1.44780

Abstract

ABSTRACT This study aims to determine the effect of premium price variables (X1) and green product quality (X2) on consumer satisfaction (Y) with purchasing deci sions as intervening variables (Z). This study uses a type of quantitative research by reviewing the results of respondent questionnaire data as many as 108 respondents and carried out in October 2023, the population of consumer data recorded in consumer books in galleries and using purposive sampling techniques is processed with SPSS. The results of this study show that premium prices have no effect on consumer satisfaction, the quality of green products does not affect consumer satisfaction, consumer decisions have a significant positive effect on consumer satisfaction, premium prices have a significant positive effect on purchasing decisions, and the quality of green products affects purchasing decisions in Bengok Craft consumers Keywords: premium price, green product quality
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