Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Global Journal of Management, Accounting, and Financial Studies
Nurul Fathini Binti Mohd Rizal
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Use of AI Agents in Producing Authentic Herbal Biscuits: Cinnamon and Dates Nurul Fathini Binti Mohd Rizal; Tan Vee Nee; Ts. Dr D’oria Islamiah Binti Rosli
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 1 No. 1 (2025): Juni
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v1i1.1

Abstract

This study aims to explore the use of authentic herbs such as cinnamon and dates in the production of cookies as alternatives to artificial flavors often associated with health issues. The study employs the New Product Development (NPD) model and a content analysis approach to evaluate the effectiveness of these herbs in terms of taste, texture, and health benefits. AI technology is also applied to support recipe optimization, data collection, and user preference analysis. The results of the study found that the use of authentic herbs enhances the quality of cookies in terms of taste, aroma, and health value. A systematic approach through the NPD model ensures that product development is conducted comprehensively, while AI accelerates innovation with more efficient results. This study contributes to the development of healthy, natural food products that align with modern market demands.
Co-Authors Tan Vee Nee Ts. Dr D’oria Islamiah Binti Rosli