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p-Index From 2020 - 2025
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All Journal Global Journal of Management, Accounting, and Financial Studies
Dicky Prastyo
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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REPRESENTATION OF CAPITALISM IN DIGITAL ADVERTISING AND ITS IMPACT ON LIFESTYLE Rafi Rivaldi Akbar; Dicky Prastyo; Eko Purwanto
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 1 No. 1 (2025): Juni
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v1i1.2

Abstract

Research This aiming to study representation ideology capitalism in digital advertising as well the impact to formation style life consumptive society . Using approach qualitative with method studies literature , research This analyze various source For identify digital advertising delivers values capitalistic through narrative , visuals, and personalization data- based . Research results show that digital advertising no only promote products , but also in active construct style ideal life that is materialistic , individualistic , and oriented towards social status . Social media and algorithms play a role significant in strengthen effect psychological advertising , especially in the younger generation young , which leads to culture consumptive excessive and potential impact psychological negative . Research This conclude that critical media literacy is solution important For increase awareness and reduce influence negative digital advertising
Co-Authors Eko Purwanto Rafi Rivaldi Akbar