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All Journal Jurnal Publikasi Ilmu Manajemen Experimental Student Experiences
Lalu M. Furkan
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Strategi Pemasaran Pada Kenza Coffee Shop Di Mandalika Imelda Syahfitri; Lalu M. Furkan; Lalu Edy Herman Mulyono
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 3 (2023): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i3.2294

Abstract

The purpose of this research is to analyze the marketing strategy In Kenza Coffee Shop in Mandalika, Kuta Village, Pujut District, Central Lombok Regency. The research used by researchers in this research is qualitative research with a descriptive approach type. In determining informants as data sources in this study the authors used a purposive sampling technique. The results of the research show that in the marketing strategy carried out by Kenza Coffee Shop the marketing process is divided into several stages, namely starting from segmentation, targeting, positioning, marketing mix. The most effective marketing strategy is to use social media and word of mouth promotion. because visitors will look for a cozie place through social media and from visitors who have visited.
Pengaruh Harga dan Kualitas Pelayanan Terhadap Minat Beli Ulang pada Toko Bangunan Jaya Abadi Selebung Kecamatan Keruak Kabupaten Lombok Timur: The Influence of Price and Service Quality on Repurchase Interest in Jaya Abadi Selbung Building Store, Keruak Sub-District, Lombok Timur District Lalu M. Furkan
Experimental Student Experiences Vol. 1 No. 1 (2022): January
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (511.467 KB) | DOI: 10.58330/ese.v1i1.113

Abstract

The Effect Of Price and Quality Service For Buying Interest Repeat at The Toko Bangunan Jaya Abadi Selebung Kecamatan Keruak Kabupaten Lombok Timur. The study aims to determine The Effect Of Price and Quality Service For Buying Interest Repeat at The Toko Bangunan Jaya Abadi Selebung Kecamatan Keruak Kabupaten Lombok Timur. The Population in this study were consumer who had made a purchase at the Jaya Abadi Building Store, while the sample of this study was 50 using purposive sampling technique. This type of research is an associative research. Data processing in this study using SPSS 25.0 for windows. Were the validity test, reliability test, classical assumption test is carried out. Multiple linier regression analysis test, test significance (t test) and test the coefficient of determination (R2). Based on the results of the study, it shows that: (1) Price has a positive and significant effect on repurchase intention (2) Service quality has a positive and significant effect on repurchase interest.
Co-Authors Herman, Lalu Edy Imelda Syahfitri