Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen Dan Kewirausahaan
Apriansyah Sipayung
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pemberdayaan Kelompok Usaha Galansia melalui Teknologi Tepat Guna dan Digital Marketing Aprinawati Aprinawati; Hidir Efendi; Haryadi Haryadi; Khafi Puddin; Fadli Agus Triansyah; Apriansyah Sipayung; Nasywa Khalista; Fadillah Fasha
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): November: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i4.6977

Abstract

This community service activity aims to empower the Galansia Business Group in Sait Buttu Saribu Village, Pematang Sidamanik District, Simalungun Regency, which is engaged in the processing of agricultural products and household products. The main problems faced by the partners include limited production capacity, inconsistent product quality, simple business management, and traditional marketing methods. To overcome these problems, the community service team applied a participatory approach by providing appropriate technology, business management assistance, and digital marketing training. The results of the activities showed a significant increase in production capacity, time efficiency, and product quality consistency thanks to the use of onion slicing machines and liquid soap mixing machines. In terms of marketing, the partners successfully utilized social media as a means of promotion and distribution, and improved product packaging to make it more attractive and professional. In terms of management, the partners were able to implement simple digital-based financial records and were facilitated in handling business legality. The impact achieved was an increase in members' income of more than 50% and the growth of entrepreneurial spirit among the village's elderly. This program has proven to be effective in supporting business independence and can be used as a model for community-based MSME empowerment in the digital era.
Upaya Peningkatan Kesadaran Mahasiswa dalam Melestarikan Warisan Budaya Lokal melalui Pelatihan Canting Batik di Sanggar Batik Seni Pendopo Apriansyah Sipayung; Amelya Putri Suwandana; M Haikal Aprilianto; Khafi Puddin; Aprinawati Aprinawati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5793

Abstract

Batik is one of Indonesia's intangible cultural heritages recognized by UNESCO since 2009. However, along with the rapid pace of globalization, the interest of the younger generation in preserving local culture has declined. This study aims to analyze how canting batik training at Sanggar Batik Seni Pendopo can increase students' awareness of local cultural preservation. This research uses a descriptive qualitative approach focused on personal experience (personal experience method), where the author directly participates in the training activities as both a participant and an observer throughout the entire Canting Batik Training organized by Sanggar Batik Seni Pendopo. This research was conducted at Sanggar Batik Seni Pendopo in Perum Ray Pendopo 3, Jl. Siabu Dusun 2, Bandar Setia, Medan. The training was attended by 60 students from the Entrepreneurship Study Program at Universitas Negeri Medan. The research results indicate that the direct involvement of the authors provides a deeper empirical perspective on the process of enhancing participants' knowledge. Batik canting training not only improves technical skills but also fosters philosophical understanding, moral values, and awareness of the importance of preserving cultural heritage. Students become more proud of the works they create and develop a strong desire to preserve batik through modern batik innovations.
Co-Authors Amelya Putri Suwandana Aprinawati, Aprinawati Fadillah Fasha Fadli Agus Triansyah Haryadi Haryadi Hidir Efendi khafi puddin M Haikal Aprilianto Nasywa Khalista