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All Journal Kreativasi: Journal of Community Empowerment
Suri, Sabrina Kharisma
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Religion Humanities Education Social Sciences Other

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Strategi Pemasaran Konten Kreatif Dan Keterlibatannya Dalam Membangun Kesadaran Brand Halal Pada Audiens Di Eropa Suri, Sabrina Kharisma; Adinugraha, Hendri Hermawan
Kreativasi : Journal of Community Empowerment Vol. 4 No. 2 (2025): Vol.4 No. 2, 2025 :September 2025 (IN PRESS)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v4i2.44910

Abstract

Advances in digital technology have revolutionized halal product marketing strategies at the global level, particularly through the use of social media and creative content. This article aims to evaluate the role of creative content marketing strategies in building halal brand awareness among digital audiences in Europe. The method used is qualitative descriptive with a literature study approach from journals, articles, books, and related reports. The results of the study show that creative content-based marketing strategies, such as storytelling, interactive campaigns, and collaborations with influencers, can increase emotional engagement and brand awareness on social media platforms. Furthermore, content marketing is considered more effective than conventional strategies in attracting attention and building long-term relationships with consumers, both Muslim and non-Muslim. These findings emphasize the importance of digital content innovation in expanding halal market penetration in Western regions with diverse social and cultural characteristics. It is recommended that halal industry players further integrate creative approaches and continuous evaluation to enhance the impact of their marketing strategies.
Co-Authors Hendri Hermawan Adinugraha