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All Journal Proceeding of International Conference on Social Science and Humanity
Bacchav, Priyanka
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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THE ROLE OF TOURISM COMMUNICATION AND DIGITAL NARRATIVES IN THE AGE OF GLOBAL TRAVEL: The Role of Tourism Communication and Digital Narratives in Shaping Travel Experiences along India's Konkan Sea Coast Wabale, Vyankatesh; Longani, Kirti; Bacchav, Priyanka
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.110

Abstract

Objective: This study explores the role of tourism communication and digital narratives in shaping travel experiences along India's Konkan Sea Coast. Method: Utilizing a qualitative secondary data analysis approach, the research draws on a diverse range of reputable sources including government tourism reports, academic journals, social media content, travel blogs, and digital marketing campaigns. Results: The findings reveal that digital narratives—such as storytelling, visual imagery, and user-generated content—significantly influence tourists’ perceptions, decision-making, and experiential engagement with the Konkan region. These narratives not only emphasize the natural and cultural richness of the coast but also promote emotional connections and community-based tourism. Moreover, the study highlights the growing role of digital communication in encouraging sustainable travel behaviors, including environmental awareness and cultural preservation. Novelty: This research contributes novel insights into how secondary digital content shapes tourism dynamics, offering a nuanced understanding of digital storytelling’s impact on destination branding and responsible tourism along a relatively underexplored coastal corridor in India.
Co-Authors Longani, Kirti Wabale, Vyankatesh