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Sharma, Harshal
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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THE ROLE OF DIGITAL TOURISM COMMUNICATION IN KASHMIR'S FINANCIAL ECONOMY: A NARRATIVE APPROACH Sharma, Preeti; Sharma, Harshal
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.132

Abstract

Objective: This study examines the role of digital tourism communication in transforming the financial landscape of Kashmir’s tourism economy, with a focus on the integration of digital tools to promote economic development and regional narratives. Method: Utilizing a mixed-methods approach and a descriptive research design, quantitative surveys and qualitative interviews were conducted with 134 tourism business stakeholders, including hoteliers, travel agents, and handicraft sellers across major destinations such as Srinagar, Gulmarg, Pahalgam, and Sonmarg. Results: The findings reveal a high prevalence of digital engagement, particularly among younger entrepreneurs aged 18–35. Social media and online booking platforms are the most utilized, with 82.1% of respondents actively using digital tools and 94% perceiving a positive impact on the local economy. Despite challenges such as limited digital literacy and infrastructure gaps, stakeholders express optimism about digital tourism's future potential. Novelty: This study provides a localized and empirical insight into the intersection of digital innovation and tourism in a socio-politically sensitive region, highlighting the critical need for government intervention, capacity building, and sustainable tourism practices to achieve inclusive and long-term economic growth.
DIGITAL DISTRACTIONS, SLEEP AND STUDENT PERFORMANCE: A STUDY ON GEN Z LEARNERS Sharma, Harshal; Sharma, Preeti
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.137

Abstract

Objective: This study aims to identify and classify sleep patterns among Gen Z students, examining the impact of sleep on cognitive functions critical for academic success and overall well-being. Method: Utilizing a cross-sectional survey-based approach, the research collected data on sleep duration, quality, timing, and associated lifestyle factors, including digital habits, diet, and academic workload. Results: The findings reveal that irregular sleep patterns, excessive screen time, and academic pressures are major contributors to sleep deprivation among Gen Z students. Poor sleep quality is linked to diminished memory, concentration, and problem-solving abilities, as well as heightened stress, mood disturbances, and compromised physical health. Novelty: This study provides a comprehensive analysis of the multifactorial influences on sleep behavior among Gen Z students, highlighting the critical connection between digital lifestyles and sleep health. The insights gained advocate for targeted interventions by educators and policymakers to promote healthier sleep practices, underscoring the essential role of sleep in fostering cognitive performance and emotional resilience in the digital era.
Co-Authors Sharma, Preeti