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Sundari, Ismi Putri
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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REPRESENTATION OF FEAR OF MARRIAGE IN TIKTOK SOCIAL MEDIA WITH #MARRIAGEISSCARY Sundari, Ismi Putri; Febriana, Poppy
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.461

Abstract

Objective: This study examines the phenomenon of fear of marriage expressed through TikTok content with the hashtag #MarriageIsScary, which reflects the changing views of the Indonesian young generation towards the institution of marriage. Method: Using Stuart Hall’s qualitative approach and media representation theory, this study analyzes how narratives, visuals, and elements in TikTok videos shape representations of fear of marriage. Results: The results showed that creators, the majority of Gen Z and millennials, expressed concerns related to gender role inequality, socio-cultural pressures, the burden of expectations, fears of marital failure, changes in the couple’s nature, and past bad experiences that affected their perception of long-term commitments. Social media, particularly TikTok, plays a significant role in reinforcing this view through algorithms that personalize content and provide a space for creative expression for younger generations. The audience’s response to this content is diverse, ranging from full acceptance, a negotiated interpretation, to a rejection of the pessimistic narrative. Novelty: This study confirms that fear of marriage is not only influenced by external factors, but also by deep emotional and relational experiences, and marks a shift in the values and perceptions of younger generations who are more critical and skeptical of marriage as institution social at era digital.
Co-Authors Poppy Febriana