Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Entrepreneurship and Tourism
Riesta Devi Kumalasari
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Investigating The Role Of Taste, Price, And Marketing Methods On Consumer Purchasing Decisions On Flavored Ice Cube Products Riesta Devi Kumalasari
International Journal of Entrepreneurship and Tourism Vol. 1 No. 1 (2023)
Publisher : Tourism Department, State Polytechnic of Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/ijent.v1i1.2023.27 - 32

Abstract

The purpose of this study is to determine the influence of taste, price, and marketing methods on consumer purchasing decisions on flavored ice cube products. This research was conducted using quantitative research methods with data obtained through the distribution of questionnaires to 100 respondents. Analysis of the data obtained was carried out by data analysis techniques using the SPSS application by pouring the results of questionnaires distributed by researchers. The result of this study is that taste, price, and marketing methods have a large and significant influence on consumer purchasing decisions. Consumers want products that have prices by the taste offered, and the taste of a product must be consistent to cause purchase repetition and loyalty from consumers. Marketing for products is considered more relevant through social media, where social media is used as a place for interaction and exchange of information, so digital marketing is the right thing. It is hoped that this research can be a guide to help businesses or similar businesses determine their strategies in terms of taste, price, and marketing methods in their business.
Factor Analysis on Product Quality that Contributes and Affects Customer Satisfaction (Case Study on Muslim Women's Fashion Clothing Brand in Malang Raya) Riesta Devi Kumalasari
International Journal of Entrepreneurship and Tourism Vol. 1 No. 2 (2024): IJENT : International Journal of Entrepreneurship and Tourism
Publisher : Tourism Department, State Polytechnic of Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/ijent.v1i2.2024.56-62

Abstract

The purpose of this study is to determine the quality of Muslim Women's fashion products in Malang Raya when measured by the attributes of performance, specialty, reliability, conformity with specifications, durability, serviceability, and perceived quality; determine customer satisfaction of Muslim Women's clothing fashion product when measured by attributes of product quality, service quality, ease of getting products, prices, and how to advertise products, and determine the influence between product quality and customer satisfaction of Muslim Women's clothing fashion product in Malang Raya. The method used in this study was a quantitative descriptive method with data obtained through questionnaires with respondents of 78 Muslim female customers. The data analysis technique used in this study is multiple linear regression using the SPSS application. The result of this study is 7 attributes in the product quality variable including performance, privilege, reliability, suitability, durability, service ability and quality perceived by some respondents in this study have a high level and 5 attributes in the customer satisfaction variable include product quality, service quality, ease of getting products, prices, and how to advertise products most respondents in this study have a high level keep. Thus, it can be concluded that the research hypothesis that states there is a significant influence on the quality variables of Muslim Women's fashion products and variables related to customer satisfaction can be accepted and tested.
Co-Authors