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All Journal Jurnal Bincang Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Hari Eko Purwanto
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Languange, Linguistic, Communication & Media Social Sciences

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ETIKA NEGOSIASI DALAM DUNIA KOMUNIKASI DIGITAL KAJIAN PADA PR, DAN ADVERTISING unasih, febrivsl; Muhammad Nasha Prasetyo; Mohammad Zidan Asyawa; Muhammad Rizki Dwi Yuliyanto; Hari Eko Purwanto
Jurnal Bincang Komunikasi Vol. 3 No. 2 (2025)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.3.2.2025.78-83

Abstract

This study examines the significance of ethics in negotiation processes in thedigital communication era, particularly in the context of Public Relations (PR) andadvertising. In an era of rapid technological advancement and transformation of socialinteraction, communication now takes place not only face-to-face but also throughdigital platforms such as social media, email, and various online forums. This situationpresents new ethical challenges, where the distinction between right and wrong isbecoming increasingly complex. Using a Systematic Literature Review (SLR)approach, this study analyzed various scientific literature sources from 2020 to 2025related to the theme of ethics in digital negotiations. The articles analyzed came fromindexed journals that discuss advertising ethics, online communication ethics, and PRpractices in the digital environment. This research shows that various ethical issuespersist, such as the spread of deceptive advertisements, child exploitation inadvertising, the use of technologies such as Artificial Intelligence (AI) without clearguidelines, and unclear support from influencers on social media platforms. Thestudy's findings indicate that ethics is a crucial foundation for maintaining public trust,creating a positive corporate image, and avoiding communication crises. Values suchas candor, social responsibility, and transparency are key aspects of good digitalcommunication practices.
Strategi Employee Relations PT. Resultan Karya Indonesia (Rekanesia) dalam Memotivasi Kerja Karyawan Khairunnisa Puspa Mahardika; Hari Eko Purwanto
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.892

Abstract

The success of a company is not only determined by the quality of the products and services offered, but also by the company's ability to manage employee relations, which is part of the internal public relations function. Without a targeted strategy, companies risk facing low motivation and declining performance. This study aims to understand the employee relations strategy of PT. Resultan Karya Indonesia (Rekanesia) in motivating employee work. The theory used refers to Albrecht (2020) which includes internal communication, rewards, career development programs, work flexibility, and conflict resolution mechanisms. The research method uses a descriptive qualitative approach with interview, observation, documentation, and source triangulation techniques. The results show that the employee relations strategy at Rekanesia is implemented through weekly communication forums, one-on-one meetings, providing material and non-material appreciation, flexible working hour policies, and informal activities such as team building. This strategy has been proven to increase employee motivation, satisfaction, and loyalty, thereby creating a productive and conducive work environment. Practically, this research can provide input for PT. Resultan Karya Indonesia to continue strengthening a more effective, participatory, and sustainable internal communication strategy, so that the company is able to face competitive challenges while maintaining its existence in the modern era.
Co-Authors Khairunnisa Puspa Mahardika Mohammad Zidan Asyawa Muhammad Nasha Prasetyo Muhammad Rizki Dwi Yuliyanto unasih, febrivsl