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All Journal Journal of Mathematics Instruction, Social Research and Opinion Journal of Social Knowledge Education (JSKE)
Ou, Berna
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Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Factors Shaping Homebuyer Perceptions in Phnom Penh’s Real Estate Market, Cambodia: A Quantitative Survey Analysis Ou, Berna; Por, Narith; Pio, Sario
Journal of Mathematics Instruction, Social Research and Opinion Vol. 4 No. 4 (2025): December
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v4i4.686

Abstract

Phnom Penh is experiencing rapid urbanization, which has led to a proliferation of real estate development projects. However, at the same time, problems facing this market include both overproduction and desperate marketing attempts, as well as the continued mismatch between supply and demand in housing for local residents. Empirical evidence for Cambodia’s capital is scarce, although the influences of property features, marketing strategies, and economic conditions on buyer behavior have been addressed in earlier studies published from Southeast Asia. Drawing on responses from 410 Phnom Penh residents with stable monthly incomes who were diverse in terms of age, gender, education, occupation, and marital status. Both English and Khmer versions of a structured questionnaire were used to collect responses, followed by descriptive statistical analysis of the data to identify the factors that play a dominant role in influencing home purchase intentions and decisions among Phnom Penh residents from different backgrounds. Results indicate that property characteristics (M = 4.03, SD = 0.76) and financial and access factors (M = 3.95, SD = 0.74) were rated highest, while buyer perception and marketing influence (M = 3.72, SD = 0.79) also played a significant role. Among these domains, importance was placed on legal ownership paperwork (M = 4.38, SD = 0.74), safety and security (M = 4.30, SD = 0.71), and affordability and financing options (M = 3.87–4.06), which were revealed to be the key decision-making elements. The research aims to provide contextually relevant recommendations for developers, marketers, financial institutions, and policymakers in Cambodia. Its originality lies in being one of the first Phnom Penh–specific, factor-based empirical studies on homebuyer attitudes, and in contributing to the regional literature on urban housing processes in Southeast Asia, while confirming the main hypothesis that microeconomic and perceptual factors play a significant role in shaping real estate behavior among Generation Z homebuyers.
Understanding Financial and Access Factors in Housing Decisions: An Economic Education Perspective from Phnom Penh Ou, Berna; Narith, Por; Pio, Sario T
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 4 (2025): November
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i4.2106

Abstract

Purpose of the study: The purpose of this study is to examine the relationship between Financial and Access Factors such as price, financing, personal economic conditions, public services and social stability and consumer purchase intention in Phnom Penh’s residential real estate market. Methodology: In this study, a quantitative survey method was conducted employing structured questionnaires via Google Forms. The date was analyzed with IBM SPSS Statistics 27, using descriptive statistics, Pearson correlation and reliability testing (Cronbach’s Alpha). Content validity was assessed via the Content Validity Index after expert review. Main Findings: The study found a significant positive relationship between Financial and Access Factors and purchase intention. Personal economic conditions (M = 4.06) and social stability (M = 4.04) scored highest, while price (r = .39), finance (r = .37), public services (r = .41), and social stability (r = .34) showed moderate correlations. The over-all correlation between financial and access factors and purchase intention was r=.42 (p <.001). Novelty/Originality of this study: This study is the only research that integrates multiple Financial and Access Factors in terms of price, finance, personal economic conditions, public services, and social stability into one model of purchase intention in Phnom Penh real estate market. By focusing on the context of an emerging economy, it contributes to current understanding and provides fresh insights to the relevant stakeholders including policy makers, developers, and consumer behaviour and housing affordability scholars. It also contributes to economic education by illustrating how financial literacy and access awareness shape consumer decision-making and can guide educational and policy initiatives for sustainable social development.
Co-Authors Narith, Por Pio, Sario Pio, Sario T Por, Narith