Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS JRAP (Jurnal Riset Akuntansi dan Perpajakan)
Nathasya, Stella
Sekolah Tinggi Ilmu Ekonomi Tri Bhakti
Economics, Econometrics & Finance

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Company's Fundamental, Technical and Prospect Analysis towards Share Investment Decision in Technology Sector Before and After COVID-19 Pandemic Erwianti, Stella Nathasya; Widyastuti, Tri; Zulkifli, Zulkifli; Merawati , Endang Etty
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 1 (2025): Jurnal Kewirausahaan, Akuntansi dan Manajemen
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i1.499

Abstract

In the midst of the Covid-19 pandemic, the development of digital technology is growing rapidly and has become one of the main drivers of business transformation in various sectors, especially technology sector stocks. The difference in the development of technology sector stocks from before and after the pandemic is something that needs to be considered in investment decisions. The indicators used for fundamental analysis are CR, DER, TATO, ROE. Then for technical analysis using stock prices and for analysis of company prospects using PER and PBV. While in investment decisions using ROI and CAPM indicators. Quantitative methods are used in this study, where the data used for the period studied is the period before the pandemic, namely 2018-2019 and the period after the pandemic, namely 2021-2022. The results of this study are: 1) Fundamental analysis only CR shows a significant difference to investment decisions, while DER, TATO and ROE do not show a significant difference to investment decisions, 2) Technical analysis using stock prices shows a significant difference to investment decisions, and 3) Analysis of company prospects using PER does not show a significant difference to investment decisions while PBV shows a significant difference to investment decisions.
Bridging the Trust Gap: A Multidimensional Approach to Gen Z’s Literacy in Islamic Finance Siti Fatmawati; Stella Nathasya Erwianti
JRAP (Jurnal Riset Akuntansi dan Perpajakan) Vol. 13 No. 1 (2026): January - June
Publisher : Magister Akuntansi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/jrap.2026.10079

Abstract

Purpose: This study investigates how a multivariable approach, specifically sharia financial literacy education and digital media socialization affects Generation Z's understanding and trust in sharia financial products. Methodology: In this study, a quantitative approach was used along with surveys. Data were collected thru questionnaires distributed to all universities in the City of Bekasi. A total of 203 Generation Z students filled out the questionnaire. The data were analyzed using SEM-PLS to evaluate the relationships between variables and test the proposed hypotheses. Findings: Educational initiatives and digital socialization significantly enhance sharia financial knowledge, which subsequently bolsters consumer trust. Furthermore, sharia financial literacy partially mediates the relationship between education, digital socialization, and trust. Implication: Since digital education and socialization significantly boost Gen Z's understanding and trust, institutions must implement sustainable digital learning programs. Additionally, enhancing transparency, service quality, and accessibility is crucial to advancing sharia financial literacy and inclusion strategies in Indonesia. Originality: This study uniquely applies a multivariable framework combining education and digital socialization to explore Gen Z's trust in sharia finance. It specifically highlights the mediating role of financial literacy among digitally savvy students in Bekasi, a demographic with immense potential for Islamic finance growth.
The Role of Financial Management in the Effectiveness of Entrepreneurship Training Programs for MSMEs in Bekasi City Stella Nathasya; Eddy Setyanto; Muhammad Muhammad; Venny Oktaviany
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 1a (2025): Jurnal Kewirausahaan, Akuntansi, dan Manajemen (Special Issue)
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i1a.710

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of Indonesia’s economy, including Bekasi City which serves as a vital hub for trade and services. Despite their significant contributions to employment generation and income distribution, many MSME actors continue to face fundamental challenges in financial management, such as the absence of routine bookkeeping, the mixing of personal and business finances, and limited ability to prepare simple cash flow statements and budgets. These weaknesses often lead to liquidity problems, misallocation of working capital, and restricted access to formal financing, thereby affecting business sustainability. This study aims to analyze the role of financial management in improving the effectiveness of entrepreneurship training, particularly in fostering financial behavioral change among MSMEs in Bekasi. The research employed a qualitative descriptive approach through interviews, observations, and document studies, and the data were analyzed using an interactive model. The findings indicate that integrating cash flow planning, budgeting, simple bookkeeping, and financial evaluation modules into the training curriculum had a positive impact on participants’ financial literacy. Indicators of improvement include increased regularity in transaction recording, more disciplined budget preparation, and clearer separation of personal and business finances. Training effectiveness was further enhanced through case-based learning, direct practice, and post-training mentoring; participants who received 3–6 months of mentoring demonstrated higher consistency in financial record-keeping compared to those who only attended short-term training. Moreover, the introduction of digital financial literacy through mobile-based bookkeeping applications accelerated the adoption of modern financial practices. The study concludes that training effectiveness is not solely determined by module design, but also by social and institutional support that connects MSMEs with their supporting ecosystem. These findings contribute to the development of a collaborative training model that integrates digital financial literacy and sustainable mentoring to strengthen MSME financial resilience and competitiveness in both local and regional markets.
Fundamental and Technical Analysis of PT Bukalapak.Com Tbk Stock Investment Decisions in the Post-IPO Period 2021-2025 Stella Nathasya; Nico Alexander
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 8 No 2 (2026): Jurnal Kewirausahaan, Akuntansi dan Manajemen Tri Bisnis (JKAMTB)
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v8i2.771

Abstract

This study examines how fundamental and technical analysis support investment decisions in PT Bukalapak.com Tbk after its Initial Public Offering (IPO) during 2021-2025. Using a descriptive quantitative design, the study applies a top-down fundamental approach covering macroeconomic conditions, industry dynamics, and company performance measured by Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Equity (ROE). Technical analysis is conducted using weekly Moving Average Convergence Divergence (MACD) signals. The data were obtained from annual reports, macroeconomic publications, stock-price history, and supporting empirical literature on technology IPOs. The findings indicate that Bukalapak has strong liquidity and low leverage, but its profitability remains weak and unstable. MACD signals show high post-IPO volatility with recurrent bearish indications. Therefore, the stock is not yet optimal for long-term investors, while short- and medium-term investors may still consider it for momentum-based strategies under strict risk control. This study contributes to post-IPO startup stock analysis in Indonesia by integrating financial fundamentals, market signals, and investment-horizon-based recommendations.
Co-Authors Eddy Setyanto Merawati , Endang Etty Muhammad Muhammad Nico Alexander Siti Fatmawati Tri Widyastuti Venny Oktaviany Zulkifli Zulkifli