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All Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Nusantara: Journal of Cultural Research (NJCR)
Dimas Aji Wardana
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Religion Humanities Decision Sciences, Operations Research & Management Energy Languange, Linguistic, Communication & Media Social Sciences Other

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EMPOWERING THE COMMUNITY OF JANJI MANAON VILLAGE BATANG ANGKOLA DISTRICT THROUGH DIGITAL MARKETING OF SMALL AND MEDIUM ENTERPRISE PRODUCTS Idris Saleh; Rukiah; M. Fauzan; Ahmad Afandi; Nurhalimah Lubis; Nur Mutia; Ali Imran Chaniago; Dimas Aji Wardana; Fitri Aisyah Hasibuan; Salsabila Putri
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 2 (2025): July-October 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i2.4213

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the main pillars of Indonesia’s economy, contributing significantly to the national GDP and employment absorption. However, MSMEs face serious challenges such as limited access to capital, low digital literacy, and marketing constraints that are still predominantly carried out through traditional methods. Janji Manaon Village, Batang Angkola District, South Tapanuli Regency, has great potential in developing MSMEs based on local products. Unfortunately, most business actors still market their products in a limited way through traditional markets, making it difficult to reach a wider range of consumers. Changes in consumer behavior in the digital era open up great opportunities for MSMEs to enhance competitiveness, especially through digital marketing strategies that have proven to be more effective, affordable, and capable of expanding markets. This community service activity aims to empower MSMEs in Janji Manaon Village through training and mentoring in digital marketing. The methods used include a participatory approach, digital literacy training, hands-on practice in using social media and marketplaces, as well as continuous mentoring. The results of the activities show a significant increase in the community’s digital literacy, the establishment of online business accounts, improved skills in creating promotional content, and the expansion of product marketing reach beyond the village. Several MSME actors also experienced increased sales, and local change agents emerged to serve as mentors for other business actors. Overall, this program has proven effective in strengthening the capacity of village MSMEs to utilize digital technology for product marketing, reinforcing community economic independence, and generating positive impacts on local economic development. This success is expected to serve as a best practice that can be replicated in other villages with similar conditions.
The Influence of Affiliates in Product Promotion on Consumer Buying Interest Dimas Aji Wardana; Ahmad Ramadhan
Nusantara: Journal of Cultural Research Vol. 3 No. 2 (2025): December
Publisher : Business Finence Analyst Co.,

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Abstract

The rapid development of knowledge and technology today has brought significant changes to the sales process. Digitalization, particularly in the form of online sales, has simplified transactions and required sellers to implement the latest strategies and innovations to attract buyers. One strategy that can be applied is utilizing Affiliators through Affiliate Marketing techniques to promote products. The involvement of Affiliators in online buying and selling has a considerable impact. This study focuses on this phenomenon using internet research and literature review methods. These methods will collect data from various sources, including journals, articles, and other relevant references. The research results indicate that Affiliate Marketing, carried out by Affiliators with the support of social media marketing, positively impacts online sales by increasing consumer purchase interest
Co-Authors Ahmad Afandi Ahmad Ramadhan Ali Imran Chaniago Fitri Aisyah Hasibuan Idris Saleh M. Fauzan Nur Mutia Nurhalimah Lubis Rukiah Salsabila Putri