Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Publikasi Ilmu Manajemen
Kesya Priharumi Salsabilla Idris
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Perancangan Panduan Gaya Media Sosial Untuk Identitas Merek M-Knows Consulting Kesya Priharumi Salsabilla Idris; Vatwatul Mutia Rahmat
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 2 (2024): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i2.3886

Abstract

Rapid technological advancements force companies to explore new platforms and strategies to gain recognition from a wider community. Faced with increasingly fierce competition, companies need to develop the right strategy and a strong brand identity to stand out and survive in this sector. Social media is a key tool for building brand identity, which is why creating a social media style guide is essential. This research employs a descriptive qualitative approach in the form of a project study. The aim is to provide clear guidelines and policies through a social media style guide, fostering consistency and building a strong brand identity on social media. The research begins by analyzing internal and external factors, followed by the creation of the social media style guide. The results demonstrate that a social media style guide can indeed increase consistency and contribute to a strong brand identity on social media platforms.
Co-Authors Vatwatul Mutia Rahmat