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All Journal Jurnal Publikasi Ilmu Manajemen Master Manajemen
Faizal Islam Akbar Alam
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Implementation Of International Trade And Its Implications For Changes In National Business Views Faizal Islam Akbar Alam; Nurul Asfiah
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 2 (2024): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i2.3928

Abstract

This research uses a bibliometric approach from international publication data accessed from the Google Scholar database which can be accessed via Harzing's Publish or Perish. Data collection was carried out by searching publications on Google Scholar regarding international trade and its coercion for responsible business with the keywords "international trade and its coercion for responsible business", with the category of article titles of 1000 journals and abstracts of 1000 journals. VosViewer software will be used to analyze the collected data. This software allows the creation and visualization of bibliometric maps displaying articles and other publications. The crucial role played by Social Enterprises (SE) in addressing social and environmental challenges. SE, as a hybrid organization connecting the volunteer and business sectors, becomes an important tool in helping organizations and developing strategies to achieve social goals. This article highlights the importance of understanding business models, with the Business Model Canvas (BMC) and Social Enterprise Model Canvas (SEMC) being effective tools in helping SEs develop strategies that are responsive to the challenges they face. With a multidimensional approach to mission values and objectives, as well as a deep understanding of stakeholders, SEMC is a strong instrument in facilitating sustainable growth and positive impact for SE. Through a holistic approach to business strategy and governance, SE can play a significant role in creating innovative solutions to social and environmental problems
Promosi Melalui Katalog Online Menggunakan Coreldraw untuk Meningkatkan Minat Beli di Coffeeshop Blackjack Slowbar Malang Faizal Islam Akbar Alam; Tri Istining Wardani
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.810

Abstract

The writing method used is qualitative by using action research methods. The unit of analysis of this research consisted of 2 design experts, 2 marketing experts, the owner of Blackjack Slowbar Coffeeshop Malang and 15 consumers. Data collection methods used include observation, interviews, questionnaires and documents. The EPIC Model and AIDA Model are used as measurement tools for design effectiveness and buying interest in this research. The results showed that in cycle I, the e-catalogue background theme was not used in sync with other themes and there were also some uninterested images. In the second cycle the e-catalogue is considered to be better than before with the value of the effectiveness of using the EPIC rate in the range of 4.65 which is classified as a very effective scale and the value of the effectiveness of buying interest using the AIDA rate in the range of 91% which is classified as a very effective scale. Based on the research that has been done, the conclusion that can be drawn is that using of the EPIC rate design and buying interest according to the AIDA rate guidelines is very effective. However, through this research, suggestions that can be given by researchers regarding the form of promotion that through online catalogues released on the Instagram and ShopeeFood platforms can help promote Blackjack Slowbar Coffeeshop Malang.
Co-Authors Nurul Asfiah Tri Istining Wardani