Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal PENG: Jurnal Ekonomi dan Manajemen
Wiki Wijaya
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Pemasaran Program Jaminan Kecelakaan Kerja pada BPJS Ketenagakerjaan KC Meulaboh Junaidi; Wiki Wijaya
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/0p9qv854

Abstract

This study aims to analyze the marketing strategy of the Work Accident Insurance (JKK) program at BPJS Ketenagakerjaan KC Meulaboh. The focus of this research is to identify the marketing strategies used, assess their effectiveness in raising public awareness, and explore the challenges encountered in their implementation. The research method employed is a qualitative approach using in-depth interviews and documentation. The results indicate that the implemented marketing strategies include direct socialization to the community, community-based promotions, and social media campaigns. These strategies are quite effective in increasing public awareness, although challenges remain, such as a lack of understanding about the benefits of the JKK program and negative perceptions regarding its compliance with Sharia principles.
Co-Authors Junaidi Junaidi