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All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Dila Kurnia
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Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemanfaatan Blogger Web Design sebagai Media Informasi Digital dan Promosi Usaha Martabak Mahkota Viola Rahmadani; Dila Kurnia; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study analyzes the promotional strategies and blog performance of Martabak Mahkota, a culinary business that uses the Blogger platform as a marketing tool. The research focuses on promotional content, operational time management, and the blog's interface for attracting customers. Results indicate that the "buy 10 get 1 free" promotion has the potential to increase order volume, but its effectiveness depends on the promotion's visibility, ease of ordering, and the quality of online content.
Co-Authors Sularno Sularno, Sularno Viola Rahmadani