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All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Ananta, Alvina Desti
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Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemanfaatan Blogger Web Desain Sebagai Media Digital Sarana Promosi UMKM Florist Dan Gift Tangankita.Id Ananta, Alvina Desti; Rindi Febrianti
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This Project-Based Learning (PBL) activity was conducted at Tangankitaa.id. This research examines the digital promotional strategies employed by the MSME (Micro, Small, and Medium Enterprise) tangankita.id, a florist and gift business specializing in flower arrangements, hampers, and personalized gifts. Through the use of social media platforms like Instagram, marketplaces, and websites, this business is able to reach a wider consumer base. The research focused on analyzing promotional content, visual design quality, and the effectiveness of customer interactions. The results indicate that visual-based promotions (product photos/videos) and personalized gift offerings are key factors in increasing consumer appeal.
Co-Authors Rindi Febrianti