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All Journal Jurnal Ilmiah Edunomika (JIE) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)
Piyoh, Dea Dela
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh daya tarik iklan di sosial media Instagram terhadap minat beli konsumen produk Innisfree Piyoh, Dea Dela; Annahli, Yuliarti Maghfira; Gaffar, Vanessa
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.1021

Abstract

Consumers have a tendency to develop an intention to buy a product after seeing product advertisements in various electronic media, one of which is through Instagram social media. This study aims to determine whether there is an effect of advertising attractiveness on Instagram social media on consumer buying interest in Innisfree products. The method used in this research is an explanatory survey with a quantitative approach. Data collection is done by distributing questionnaires / questionnaires to respondents which consist of several statements. The population in this study were consumers of Innisfree products with a sample of 100 respondents. The sampling technique used is simple random sampling. The data analysis technique used is descriptive and inferential analysis which is processed using the Partial Least Square (PLS) 4.0 analysis tool. The results showed that there was a positive and significant influence of the Advertising variable on consumer buying interest. This research is expected to provide a number of theoretical and practical guidelines on how entrepreneurs can effectively implement advertisements on the Instagram social media platform to attract consumer buying interest.
Pengaruh customer relationship management terhadap customer satisfaction Starbucks di wilayah Bandung Annahli, Yuliarti Maghfira; Piyoh, Dea Dela; Gaffar, Vanessa
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.1022

Abstract

One of the coffee beverage brands that has been named as a company that is able to provide the best service for consumers, but in terms of what kind of service and how is provided by Starbucks so that it can provide satisfaction for consumers with its products and can be named the company with the best service in its field. On that basis, this study aims to determine and analyze how customer relationship management affects customer satisfaction at Starbucks in the Bandung area. This research is a quantitative study with explanatory survey research techniques. The population of this research is Starbucks consumers with a sample of 100 respondents through non-probability sampling technique purposive sampling method. This research data collection is in the form of distributing questionnaires to buyers of Starbucks products. The data analysis technique used is descriptive analysis and inferential analysis, which is assisted by the Partial Least Square (PLS) 4.0 analysis tool. The results of this study on customer relationship management variables have a significant effect on customer satisfaction.
Pengaruh Harga Terhadap Keputusan Pembelian Piyoh, Dea Dela
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11945

Abstract

Konsumen cenderung memiliki peran yang sangat penting dalam memutuskan apa yang ingin dibeli. Oleh karena itu, keputusan pembelian dapat bervariasi dari satu konsumen ke konsumen lainnya, dan seringkali merupakan hasil dari pertimbangan pribadi dan preferensi individual. Penelitian ini bertujuan untuk mengetahui pengaruh harga terhadap keputusan pembelian. Metode yang digunakan pada penelitian ini adalah explanatory survey dengan pendekatan kuantitatif. Populasi pada penelitian ini yaitu pengguna aplikasi Netflix dengan sampel sebanyak 100 responden. Teknik pengambilan sampel yang digunakan adalah simple random sampling. Teknik analisis data yang digunakan adalah analisis deskriptif dan inferensial yang diolah dengan menggunakan alat analisis Partial Least Square (PLS) 4.0. Hasil penelitian menunjukkan bahwa harga berpengaruh terhadap keputusan pembelian.
Co-Authors Annahli, Yuliarti Maghfira Vanessa Gaffar