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All Journal Syntax Literate: Jurnal Ilmiah Indonesia
Desfianti, Winda Galuh
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Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Representation of Female Identity and Emotional Healing in Korean Drama “When Life Gives You Tangerines” in Indonesia Oceanie, Lady Yusticia; Janah, Miftahul Nurul; Desfianti, Winda Galuh
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i10.62245

Abstract

Korean wave or hallyu has grown very popular worldwide over the years, starting from its foods, culture, K-pop, K-movie, and K-drama. K-drama has become a source of entertainment for many people because of its actors and actresses, story line, and impeccable acting skill. Recently, both K-movie and K-drama have changed its cliche ‘poor girl and rich guy’ plot towards socio cultural issue, such as rich-poor gap issue in Oscar awarded movies Parasite, structural poverty in the hit Netflix series Squid Game, and most recent is When Life Gives You Tangerines where it tells a story about women in different generation struggling to survive. It is heavily focused on women as they face hardships and struggle to break the generational pain. This study applies Stuart Hall’s representation theory since audience’s responses are divided into relatable with the drama, relatable but to some extent, and not relatable at all. The scope of this study is in Indonesia, and employs a qualitative study by collecting data through questionnaire, textual analysis from some of the key episodes, and social media response analysis. The finding of this study is expected to contribute to the ongoing research on media studies, particularly within Asia and concentrate around women issues.
Rebuilding Trust on the Tracks: Unveiling the Crisis Strategic Communication Cycle of Brand Equity and Participatory Culture in MRT Jakarta Desfianti, Winda Galuh; Annabel, Angela; Kusuma Patera, A. A. Aditya
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i2.63705

Abstract

This study investigates how participatory digital communication shapes brand equity recovery during institutional crises in public-sector transportation. In the digital era, brand equity arises from both institutional messaging and public participation. Drawing on Keller’s Customer-Based Brand Equity (CBBE) model and Jenkins’ participatory culture theory, it analyzes two 2025 MRT Jakarta disruptions: a public demonstration and QRIS payment failure. Employing a qualitative case study, the research examines social media communication, public responses, user-generated content, and media coverage across trigger, reaction, and recovery phases. Findings show MRT Jakarta’s transparent, empathetic, dialogic digital strategies turned disruptions into trust-building opportunities. Public participation—via reposting, crowdsourcing, humor, and advocacy—stabilized narratives and bolstered credibility. The study demonstrates that public-sector brand equity thrives not on operational perfection but collaborative meaning-making and digital empathy. By framing citizens as co-creators, MRT enhanced resonance and legitimacy. This extends brand equity theory to public digital governance and provides crisis communication insights for participatory media.
Co-Authors Annabel, Angela Janah, Miftahul Nurul Kusuma Patera, A. A. Aditya Oceanie, Lady Yusticia