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All Journal Jurnal Riset Multidisiplin Edukasi Indonesian Journal of Social Science and Education
Cicie Prilianti
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PENGARUH BIAYA OPERASIONAL DAN VOLUME PENJUALAN TERHADAP LABA BERSIH PADA PT. CYBERINDO MEDIA UTAMA KABUPATEN KARAWANG Mira Anggraeni; Cicie Prilianti
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 10 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Oktober 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i10.1032

Abstract

The background of this research is based on the phenomenon of inconsistent net profit fluctuations, despite the company showing year-over-year increases in sales volume. The discrepancy between revenue increases and net profit stability indicates potential inefficiencies in the company's cost structure and operational strategy. This study aims to analyze the effect of operating costs and sales volume on net profit at PT. Cyberindo Media Utama, Karawang Regency, from 2020 to 2024. The theory in this study relates to Operating Costs, Sales Volume, and Net Profit. The research method used is a quantitative method with an associative approach. The data source is secondary data obtained from PT. Cyberindo Media Utama in time series format, with a total of 52 samples taken using a purposive sampling technique. Data collection techniques include observation, documentation, and literature review. The main estimation models in panel data regression used in this study are the Common Effect Model (CEM), the Fixed Effect Model (FEM), and the Random Effect Model (REM). Three types of tests were used to determine the panel regression model: the Chow test, the Hausman test, and the Lagrange Multiplier test. Data analysis techniques included classical assumption testing and hypothesis testing using statistical calculations using Eviews version 12. The results of the study, using the Fixed Effects Model (FEM), indicate that operating costs have a positive and significant partial effect on net profit. This means that increased operating costs allocated efficiently to support operational activities and sales can actually increase company profits. Meanwhile, sales volume did not significantly affect net profit partially, indicating that increased sales may not necessarily be accompanied by increased profits due to possible additional costs or operational inefficiencies. However, simultaneously, operating costs and sales volume significantly influenced net profit
PENGARUH CITRA MEREK DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA MIXUE WANGSA KOTA BARU PARAHYANGAN Nisa Azahra Arta Mevia; Cicie Prilianti
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 1 No. 3 (2025): Vol. 1 No. 3 : Edisi September 2025
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v1i3.1338

Abstract

Perkembangan zaman saat ini, teknologi dan media sosial yang pesat, persaingan di industri makanan dan minuman juga semakin meningkat. Mixue Ice Cream and Tea asal Tiongkok berhasil masuk ke pasar Indonesia melalui inovasi produk serta strategi pemasaran yang efisien. Mixue mampu meraih popularitas yang tinggi berkat kekuatan citra merek dan strategi promosi yang mengandalkan media sosial, dikenal dengan viral marketing. Strategi ini menarik perhatian, terutama dari kalangan muda. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh citra merek dan viral marketing terhadap keputusan pembelian produk Mixue Wangsa kotabaru parahyangan. Populasi dalam penelitian ini terdiri dari konsumen yang pernah membeli produk Mixue. Sampel diambil dari 96 responden menggunakan teknik Non-probability sampling dan metode purposive sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner melalui google form. pengolahan data dalam penelitian ini menggunakan media pengolahan data yaitu : stastistical product & service solution (SPSS) dengan menggunakan perangkat lunak IBM SPSS Stastistics 25 program SPSS. Hasil penelitian menunjukkan bahwa: (1) citra merek memiliki pengaruh signifikan terhadap keputusan pembelian dan (2) viral marketing juga secara signifikan berpengaruh terhadap keputusan pembelian.
Co-Authors Mira Anggraeni Nisa Azahra Arta Mevia