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All Journal International Journal of Education and Social Science (IJESS)
Salsabiela, Safira Nissa
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Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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DKIS Cirebon City Communication Strategy in Tackling Hoaxes Through Instagram @cirebonsaberhoaks Salsabiela, Safira Nissa; Burhanuddin
IJESS International Journal of Education and Social Science Vol. 6 No. 2 (2025): VOL 6 NO 2 OCTOBER 2025
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v6i2.406

Abstract

This research analyzes the communication strategy implemented by the Department of Communication, Informatics, and Statistics (DKIS) of Cirebon City in tackling the spread of hoaxes through Instagram @cirebonsaberhoaks. The widespread dissemination of false information through various digital platforms has become a serious threat to healthy public information and communication. The purpose of this research is to analyze the communication strategies and challenges faced by DKIS Cirebon City in countering hoaxes. Using a qualitative descriptive approach, data was collected through observation, interviews, and literature studies. The results show that DKIS Cirebon City implements a communication strategy consisting of three key components: focused utilization of digital platforms, a dual-focus approach (information clarification and education), and publication of anti-hoax content. Nevertheless, the program still faces significant challenges in the form of evolving technology for hoax dissemination, limited reach of a single platform, and suboptimal inter-institutional coordination. This research contributes to the development of more adaptive and innovative public communication models in tackling hoaxes at the regional level.
Co-Authors Burhanuddin