Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Abdi Makarti
Amira, Diyah Ayu Fara
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Environmental Science Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
OPTIMALISASI DIGITAL MARKETING DAN BRANDING PADA UKM OMAH W+ CATERING DI KEC. SIDOREJO KOTA SALATIGA Maharani, Luky Nugraha Putri; Meirawati, Eka; Amira, Diyah Ayu Fara; Asna, Wahyu Husnul; Arifudin, Dirga; Fatma, Kurnia Aulidia; Hidayah, Nurul Arifatul; Wulandari, Ernia Diyah Ayu; Aminah, Siti; Qurniawati, Rina Sari
ABDI MAKARTI Vol 4, No 2 (2025): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v4i2.880

Abstract

The rapid development of digital technology since the advent of the internet has brought many changes in various fields, including the business world. The technology allows anyone to connect easily and quickly to the entire world. Small and Medium Enterprises (SMEs) can now utilize digital technology to help make better decisions, improve business activities, and reach customers more widely and effectively. An example of digital implementation can be seen in the Omah W+ Catering Salatiga SMEs, which operates in the culinary sector and faces challenges in business strategy and promotion. Through the  Community Empowerment Practice Lecture (CEPL), students play a role in assisting and developing these SMEs by providing education, solutions, and assistance in using social media for marketing. One concrete step taken was the creation of social media accounts for online product marketing. This strategy provides information about the Omah W+ Catering Salatiga SMEs through these accounts. 
Co-Authors Arifudin, Dirga Asna, Wahyu Husnul Fatma, Kurnia Aulidia Hidayah, Nurul Arifatul Maharani, Luky Nugraha Putri Meirawati, Eka Rina Sari Qurniawati, Rina Sari Siti Aminah Wulandari, Ernia Diyah Ayu