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All Journal Nian Tana Sikka: Jurnal Ilmiah Mahasiswa
Antonius Philipus K.Gheta
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA CREW CUTS STUDIO BARBERSHOP MAUMERE Ferdinandus Constante Poling; Antonius Philipus K.Gheta; Nunsio Handrian Meylano
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 5 (2025): September : Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i5.1120

Abstract

This study aims to describe Customer Loyalty, Service Quality, and Customer Satisfaction and to analyze the influence of Service Quality and Customer Satisfaction on Customer Loyalty, both partially and simultaneously. The population in this study were customers who received services at Crew Cuts Studio Barbershop Maumere. The sample size used in this study was 96 people using the Cochran formula. The descriptive analysis results indicate that the Customer Loyalty variable falls within the good criteria, the Service Quality variable falls within the good criteria, and the Customer Satisfaction variable falls within the good criteria. The t-test statistics indicate that partially, the service quality variable does not significantly influence customer loyalty. Furthermore, partially, the customer satisfaction variable does not significantly influence customer loyalty. The f-test statistics indicate that both service quality and customer satisfaction have a significant effect on customer loyalty. The results of the determination analysis indicate that both independent variables in this study are able to explain the relationship between the independent variables and customer loyalty, which is interpreted as low.
Dampak Ekonomi Pendirian Alfamart Terhadap Usaha Pedagang Kios-Kios Kecil Di Kota Larantuka Petrus Tribowo Atahili Betan; Antonius Philipus K.Gheta; Nunsio Handrian Meylano
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 1 (2026): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

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Abstract

This research aims to analyze the economic impact of establishing Alfamart on small kiosks in Larantuka City. The problem formulation in this research is the Economic Impact of the Establishment of Alfamart on Small Kiosk Merchant Businesses in Larantuka City. The results of this research aim to obtain information about the economic impact of the establishment of Alfamart on the businesses of small kiosk traders in Larantuka City? To achieve this goal, the research used is field research. Data collection methods use interviews, observation and documentation methods. The data analysis used is a qualitative descriptive method. Based on data analysis, it was concluded that: regarding the impact of the establishment of Alfamart on small kiosks in Larantuka City, there was a negative impact on traders, namely that the majority of small kiosk traders stated that their income had decreased after the existence of Alfamart. This is proven by the decreasing number of commodities purchased.
Co-Authors Ferdinandus Constante Poling Nunsio Handrian Meylano Petrus Tribowo Atahili Betan