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All Journal INFORMATIKA
Anisya Mardiyanti
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Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Mechanical Engineering

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KREASI ANIMASI 2D UNTUK MENINGKATKAN BRAND AWARENESS PADA TOKO PERCETAKAN HIROPRINT Anisya Mardiyanti; Edy Siswanto; Ahmad Ashifuddin Aqham; Dendy Kurniawan
Informatika: Jurnal Teknik Informatika dan Multimedia Vol. 5 No. 2 (2025): Oktober : JURNAL TEKNIK INFORMATIKA DAN MULTIMEDIA
Publisher : LPPM Politeknik Pratama Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/informatika.v5i2.1357

Abstract

Hiroprint Printing Shop is a business engaged in printing services, providing products such as stamps, business cards, banners, stickers, mugs, T-shirt screen printing, and visual design services. In the last two years, the average number of customers only reached 528 per year or 52.8% of the 1,000-customer target. This condition indicates low brand awareness, requiring a more effective promotional strategy. This study aims to create a 2D animation advertisement as a digital promotional medium to increase Hiroprint’s brand awareness. The research method used is Research and Development (R&D), consisting of planning, product development, and testing stages. The result of this study is a 2D animation advertising video featuring characters of customers, designers, finishing operators, and delivery staff to illustrate service quality and speed. The final product is a 2D animation video in HDTV 1080p, 24fps, mp4 format. This 2D animation-based promotional media is expected to increase customer interest, strengthen brand image, and help Hiroprint achieve its marketing targets.
Co-Authors Ahmad Ashifuddin Aqham Dendy Kurniawan Siswanto, Edy