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All Journal Jurnal Ilmiah Ekonomi dan Manajemen
Fiona Rose Firta
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PROMOSI DENGAN DESAIN POST INSTAGRAM MELALUI ADOBE ILLUSTRATOR UNTUK MEMPERLUAS PENYEBARAN INFORMASI DI KOS PUTRI MOJO 10 MALANG Fiona Rose Firta; Umi Khabibah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6799

Abstract

The research was aim to give solution for Kos Putri Mojo to develop promotional medium using Instagram The study was an action research consisting of planning, action, observation, and reflection. The data collection method used was questionnaire consisting of elements of Empathy, Impact, Persuasion, and Communication (EPIC).The analysis result on cycle 2 indicated the average EPIC Rate score 4.4. This means that the instagram post design was very effective to be used as a promotional medium.
Co-Authors Umi Khabibah