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All Journal Journal of Multidimensional Management Inventa: Journal of Science, Technology, and Innovation
Rahmat Riski
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Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Physics Social Sciences

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The Influence of Online Customer Reviews on the Purchase Decision of Room Services at Turi Beach Resort Batam Rahmat Riski; Nidia Wulansari
Journal of Multidimensional Management Vol. 2 No. 3 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i3.60

Abstract

In the digital era, online customer reviews have become a critical factor influencing consumer behavior, particularly in the hospitality industry where service quality and trust are decisive. This study aims to analyze the influence of online customer reviews on purchase decisions for room services at Turi Beach Resort Batam, one of the leading resorts in Indonesia’s border tourism area. Employing a quantitative approach, data were collected from 100 guests who made reservations through online travel agents (OTAs) and digital platforms. The data were analyzed using regression analysis to test the significance of the relationship between online customer reviews and purchase decisions. The results indicate that online customer reviews have a strong and significant positive effect on the purchase decision of room services, with an R² value of 0.646 and a p-value < 0.001. These findings highlight that potential customers perceive online reviews as a reliable source of information that reduces uncertainty and enhances confidence in their booking decisions. The study underscores the importance for hospitality managers to actively monitor, manage, and respond to online reviews as part of their digital marketing and reputation management strategies. This research contributes to the growing literature on electronic word-of-mouth (e-WOM) and consumer decision-making in the hospitality sector, while also offering practical implications for resort operators seeking to strengthen competitiveness through digital engagement.
Kelebihan dan Kekurangan Teknologi Hidrogen sebagai Energi Terbarukan yang Ramah Lingkungan Bagustianto Adipati; M. Fikri Adrian; Adnan Kurniawan; Rahmat Riski; Tri Prasetia Utama
Journal of Science, Technology, and Innovation Vol 1 No 3 (2026): : April: Inventa: Journal of Science, Technology, and Innovation
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/zkcram47

Abstract

The global energy transition necessitates the development of sustainable and low-emission energy systems, positioning hydrogen as a strategic energy carrier with significant potential. This study aims to critically evaluate the advantages and limitations of hydrogen technology as an environmentally friendly renewable energy source through a systematic qualitative synthesis approach. The findings indicate that hydrogen offers key advantages, including high energy density by mass, operational zero-emission characteristics, and flexibility in production from diverse renewable sources. However, these strengths are constrained by systemic challenges such as low energy conversion efficiency, complex and costly infrastructure for storage and distribution, and environmental impacts that depend heavily on production pathways. Lifecycle-based analysis reveals that hydrogen’s sustainability is conditional upon the use of renewable energy inputs. Furthermore, policy frameworks, green financing mechanisms, and technological innovations in materials and catalysis are essential to enhance feasibility and scalability. The study concludes that hydrogen should be positioned as a complementary component within integrated energy systems, requiring multidimensional evaluation to support effective and evidence-based energy transition strategies.  
Co-Authors Adnan Kurniawan Bagustianto Adipati M. Fikri Adrian Nidia Wulansari Tri Prasetia Utama