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All Journal Jurnal Pendidikan Ekonomi (JURKAMI) Alamtana
Rizkiyati, Nelista
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pendampingan Pendaftaran ShopeeFood untuk UMKM Minuman Herbal “Jamu Sinom” Kelurahan Gunung Anyar, Surabaya Rizkiyati, Nelista
Alamtana: Jurnal Pengabdian Masyarakat UNW Mataram Vol 4 No 3 (2023): Edisi Desember 2023
Publisher : LPPM UNIVERSITAS NAHDLATUL WATHAN MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jaltn.v4i3.1889

Abstract

Pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) saat ini dihadapkan pada tantangan globalisasi dan perkembangan teknologi. Mereka perlu beradaptasi untuk persaingan ketat dan perubahan lingkungan usaha. Seperti halnya yang dialami oleh pelaku UMKM minuman herbal “Jamu Sinom” di RW 02 Kelurahan Gunung Anyar Surabaya, mengalami keterbatasan akses pasar karena minimnya pemanfaatan teknologi. Pengabdian ini bertujuan memberikan dukungan kepada pelaku UMKM “Jamu Sinom” di RW 02 Kelurahan Gunung Anyar Surabaya dalam mengatasi tantangan dan memanfaatkan peluang pertumbuhan melalui teknologi dan platform digital seperti ShopeeFood. Fokus utama proyek ini adalah pendampingan dan penyuluhan kepada pelaku UMKM, terutama yang bergerak di bidang minuman herbal “Jamu Sinom” di RW 02 Kelurahan Gunung Anyar, Surabaya. Pendekatan yang digunakan adalah kualitatif melalui interview dan wawancara langsung. Tahapannya mencakup persiapan, survei, pendampingan pendaftaran, dan pemantauan berkala. Keterlibatan UMKM dalam platform digital seperti ShopeeFood dianggap sebagai langkah strategis untuk mendukung pertumbuhan ekonomi lokal dan meningkatkan daya saing
PENGARUH FINANCIAL SELF EFFICACY DAN SOCIAL MEDIA INFLUENCER TERHADAP NIAT INVESTASI EMAS DIMODERASI INVESTMENT KNOWLEDGE Rizkiyati, Nelista; Anwar, Muhadjir; Warmana, G. Oka
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 3 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i3.5131

Abstract

Gold investment in ANTAM precious metals is considered a safe and profitable long-term investment option. In the digital era, various psychological and social factors such as financial self-efficacy and Social Media Influencer play a key role in shaping individuals’ investment intentions. This study aims to examine the effect of financial self-efficacy and Social Media Influencers on investment intention in ANTAM gold, with Investment Knowledge as a moderating variable. A quantitative method was used, employing a Likert scale to measure the research variables. Convenience sampling was applied with a total of 190 respondents participating in the study. Data analysis and hypothesis testing were conducted using Partial Least Squares (PLS) via SmartPLS software. The results show that both financial self-efficacy and Social Media Influencers have a positive and significant effect on investment intention. Furthermore, Investment Knowledge significantly moderates the relationship between financial self-efficacy and investment intention, but does not moderate the effect of Social Media Influencers.
Co-Authors G. Oka Warmana, G. Oka Muhadjir Anwar