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All Journal Kultura: Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmu Komunikasi dan Sosial Politik
Reswari, Nurmala Zanni Yudha
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Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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KAMPANYE BUDAYA HARI BATIK GUNA MENINGKATKAN KECINTAAN GEN-Z PADA BATIK Nugroho, Muhammad Faizal Aji; Reswari, Nurmala Zanni Yudha
Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora Vol. 2 No. 1 (2024): Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora
Publisher : Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/kultura.v2i1.934

Abstract

Penelitian ini membahas tentang kampanye budaya untuk memperkuat keterlibatan Gen-Z terhadap batik, menjawab tantangan mengenai penurunan minat terhadap warisan budaya. Melalui pendekatan kreatif dan teknologi, kampanye ini bertujuan memberikan makna baru pada batik, menekankan nilai-nilai lokal, dan mendorong eskplorasi gaya pribadi. Penelitian ini juga mengindentifikasi strategi yang efektif dalam menjangkau dan memotivasi Gen-Z, sehingga meningkatkan kecintaan mereka pada warisan budaya batik. Metode penelitian yang digunakan oleh peneliti dalam peneliti ini yaitu metode pendekatan kualitatif dengan pengumpulan data menggunakan kuisoner berupa beberapa pertanyaan mengenai batik yang akan dijawab secara esai oleh responden.
Kampanye Humas BNNK Surabaya Melalui Program Cak Sunar Reswari, Nurmala Zanni Yudha
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4080

Abstract

This study aims to analyze the public relations campaign conducted by the Surabaya City National Narcotics Agency (BNNK Surabaya) through the Cak Sunar Program as an effort to prevent drug abuse. This research employs a qualitative descriptive approach. Data were collected through interviews, observations, and documentation involving public relations officers of BNNK Surabaya and parties involved in the implementation of the Cak Sunar Program. The results indicate that the public relations campaign of BNNK Surabaya is carried out by delivering educational and persuasive messages regarding the dangers of drug abuse using communicative and easily understood language. The Cak Sunar Program functions as a medium for socialization and education, particularly targeting young people. However, the implementation of the campaign still faces several challenges, such as limited audience reach and insufficient activity intensity. Therefore, strengthening public relations campaign strategies is necessary to ensure that drug abuse prevention messages can be delivered more effectively and sustainably to the wider community.
Co-Authors Nugroho, Muhammad Faizal Aji