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All Journal Jurnal Gema Ngabdi East Asian Journal of Multidisciplinary Research (EAJMR)
Akma, Hidayatul
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Cultural Interaction Program in Corporate Social Responsibility (CSR) PT. Pertamina : Netnography Study Akma, Hidayatul; Sokarina, Ayudia
East Asian Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i1.7308

Abstract

The aim of this research is to understand cultural interactions in Pertamina's Corporate Social Responsibility (CSR) program. This research uses an interpretive perspective and netnography as research methodology. Data collection uses a passive approach through multiple online platforms, namely Instagram, TikTok and Facebook. The data that has been collected is then analyzed using coding, noting and abstracting. The research results show that Pertamina's CSR program generates various responses and interactions among the community. First, the view 'without money you are nothing". Second, accounting treatment. Third, scarcity. Fourth, the concept of trade monopoly. Fifth, be careful (tabayun). Sixth, having bad prejudice (suudzon). Seventh, swearing. Lastly, positive comments in the form of: appreciation, support and hope. By involving the community in the decision process and design of CSR programs, this research can contribute to the empowerment of society as a whole. The implication is to create a more balanced relationship between companies and society, where society feels they have a stake in positive change.
Pelatihan Dan Pendampingan Basic Accounting Pada Kelompok Usaha Kripik Pakis Di Dusun Gule Liat Desa Setiling Batukliang Utara Dengan Memanfaatkan Media Mainstream Pituringsih, Endar; Handajani, Lilik; Sokarina, Ayudia; Ulfa, Pipit Rismayani; Akma, Hidayatul
Jurnal Gema Ngabdi Vol. 7 No. 3 (2025): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v7i3.607

Abstract

The training and mentoring activities on financial reporting using basic accounting and the utilization of mainstream media were carried out for the Pakis chips business group in Gule Liat Hamlet, Setiling Village, Batukliang Utara District, Central Lombok Regency. The purpose of this program is to provide knowledge and practical skills for the Pakis chips business group in Gule Liat Hamlet, Setiling Village, Batukliang Utara District, Central Lombok Regency regarding basic accounting and mainstream media. It is expected that the group will be able to conduct accurate bookkeeping and record-keeping using proper basic accounting methods. In addition, the training is designed to equip participants with both knowledge and skills in financial reporting and the use of mainstream media, which are expected to foster greater independence in entrepreneurship and ultimately increase income. This training activity is specifically targeted at the Pakis chips business group in Gule Liat Hamlet, Setiling Village, Batukliang Utara District, Central Lombok Regency. The implementation is carried out through the delivery of relevant materials. Another expectation of this activity is that it will serve as a platform for community service, particularly by providing education and training on mainstream media and basic accounting for the Pakis chips business group.
Co-Authors Ayudia Sokarina Endar Pituringsih Lilik Handajani Ulfa, Pipit Rismayani