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All Journal Edu Sociata : Jurnal Pendidikan Sosiologi
Nazir, Miftah Hayati
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Religion Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Pemberian Afirmasi Positif (self hypnosis) Terhadap Impulsive Buying Pada Pengguna E-commerce Dewasa Awal Di Sumatera Barat Nazir, Miftah Hayati; Ningsih, Yuninda Tria
EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI ) Vol 8 No 1 (2025): Edu Sociata : Jurnal Pendidikan Sosiologi
Publisher : EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI )

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/es.v8i1.3464

Abstract

The purpose of this study was to determine the effect of giving positive affirmations (self hypnosis) on impulsive buying of early adult e-commerce users in West Sumatra. The type of research used in this study is experimental research with a pre-experimenal research design with a one group pretest-posttest type. The population in this study are early adult e-commerce users who have done impulsive buying and live in West Sumatra. The number of subjects in this study were 8 people. In collecting data using the Impulsive Buying Tendency scale by Verplanken and Herabadi (2003) with a reliability value of .90. The data analysis technique used is the Wilcoxon Matched-Pairs Signed Ranks Test. A significant value of .012 <.05 was found, which means Ha is accepted. So, it can be concluded that there is an effect of giving positive affirmations (self hypnosis) on impulsive buying of early adult e-commerce users in West Sumatra.
Co-Authors Yuninda Tria Ningsih