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All Journal Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Pendidikan Indonesia (Japendi)
Yudistira, Hilza
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Strategi Komunikasi Garda Pangan dalam Menarik Minat Masyarakat Menjadi Relawan Pangan Yudistira, Hilza; Cahyo Shah Adhi Pradana , Bagus; Insan Romadhan , Mohammad
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 2 (2023): Maret 2023
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v5i2.793

Abstract

Indonesia is ranked second in the world's food waste-producing countries. Garda Pangan is a pioneer NGO that raises the issue of food waste to the surface through volunteer movements. The development of communication technology is now making garda Pangan adapt in conveying information on their activities through Instagram. Through the diffusion of innovation how communicants can adopt new innovative ideas and how they make decisions about them. This makes many people interested in becoming mobilizers through volunteer activities. Based on the phenomenon, researchers are interested in knowing the Communication Strategy of the Food Guard in attracting people to become Food Volunteers. The research method uses a qualitative descriptive approach with observational data collection techniques and interviews. The results in this study show that the communication strategy carried out by the Garda Pangan by using content visualization in the form of images, designs, and videos and strengthened by captions to attract people's interest in becoming food volunteers is right on target.
Public Relations Crisis Communication of Surabaya Shipping Polytechnic in Post-Crisis Image Recovery Yudistira, Hilza; Ramadhianti, Rheiza Whisnu
Jurnal Pendidikan Indonesia Vol. 6 No. 1 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i1.6978

Abstract

In a crisis that occurs in an organization, PR is an important functional organization that bridges communication between the organization and the public. It is the main task and function of Public Relations to be able to overcome a crisis that affects the institution. This research uses descriptive qualitative methods. The results of this study show that in maintaining the image of the crisis issue that occurred, it is divided into four stages. The first is the Denial stage, where the Public Relations of the Surabaya Shipping Polytechnic denies by providing the postitive information side of the institution/organization so that not only negative information becomes the main statement. Second Evasion of Responsibility by convincing that the organization does not intend to do negative things and fully supports the running of a fair legal process regarding the crisis issue that occurred. Third Reducing Offensiveness, convincing the public that in addition to the negative crisis that occurred, there are still positive actions that have been taken in the past and can be well received by the public. Then the last stage is Corrective Action, which is to ensure that the crisis issues that occur can be handled properly so that it will not become a problem again in the future.
Co-Authors Cahyo Shah Adhi Pradana , Bagus Insan Romadhan , Mohammad Ramadhianti, Rheiza Whisnu