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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Wibawa, Gema
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Agriculture, Biological Sciences & Forestry

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Kinerja Ekonomi Industri Kecil Agro yang Telah Bertahan Lintas Generasi di Priangan Timur Charina, Anne; Kusumo, Rani Andriani Budi; Wibawa, Gema
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12420

Abstract

This study explores how the economic performance of agricultural small industries has survived for three generations in rural East Priangan. This study is important because of the high failure rate of small industries in Indonesia. This research uses a qualitative approach. Data was obtained through semi-structured interviews, FGDs, and secondary data from companies. Qualitative data was analyzed using the principles of Thematic Analysis assisted by N-Vivo 12 software. The results of the research show that the economic performance of agricultural small industries that have survived for three generations in rural areas is still in a poor status. The practical implications of these findings are that: Profitability, level of innovation, level of competition, are the most sensitive factors and need to be considered in improving economic performance. This paper highlights that long-lived agricultural small industries do not necessarily have good economic performance. Many of these small industries survive based on commitment, maintaining their family's good name and conventional orientation.
Co-Authors Anne Charina Rani Andriani Budi Kusumo