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All Journal Abiwara : Jurnal Vokasi Administrasi Bisnis
Negara, Irwanda Sastera
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Social Sciences

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Pengaruh Tingkat Suku Bunga dan Kualitas Pelayanan terhadap Minat Menabung pada PT. Bank Panin Tbk. KCU Bekasi Negara, Irwanda Sastera; Maulina, Anita
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.4131

Abstract

This study aims to (a) determine the effect of interest rates on customers' saving trends at Panin Bank Bekasi Main Branch Office. (b) determine the effect of service quality in attracting customers at Panin Bank Bekasi Main Branch Office. (c) determine the effect of interest rates and service quality in encouraging customers to save at Panin Bank Bekasi Main Branch Office. The quantitative research method in this study involves a sample of 90 respondents answering a series of questions with a questionnaire. There is a significant and positive mark between interest rates (X1) and service quality (X2) on customers' interest in saving (Y) of 82.10%.
Co-Authors Anita Maulina