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Rostiawati, Iis
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Humanities Economics, Econometrics & Finance Social Sciences

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ANALISIS KEPUASAN MAHASISWA TERHADAP PEMBELAJARAN ONLINE DI ERA PANDEMI COVID-19 Rostiawati, Iis
Journal of Economics, Accounting, Tax, and Management (JECATAMA) Vol 1 No 2 (2022): JECATAMA
Publisher : Unit Penelitian dan Pengabdian kepada Masyarakat Politeknik TEDC Bandung Jl. Pesantren Km 2 Cibabat Cimahi Utara, Cimahi 40513 Jawa Barat, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.515 KB) | DOI: 10.70428/jecatama.v1i2.646

Abstract

The Covid-19 pandemic that has occurred around the world has affected all aspects of life, including in the world of education. The physical distancing policy issued by the government to suppress the spread of the COVID-19 virus has changed conventional learning activities from face-to-face methods to online learning, including at the higher education level. Understanding and satisfaction of students in online learning is a measure of the effectiveness of teaching and learning activities. This study aims to determine the level of student satisfaction with online learning during the Covid-19 pandemic. The level of student satisfaction with online learning is limited to aspects of learning. This research uses descriptive analysis. The population in this study were active students in the 2020-2021 Academic Year, which is 8528 students. The number of research samples was 2406 students. The results of the study explained that students were satisfied and assessed that the implementation of online learning had gone well. Students do not find it difficult in the learning process that is being undertaken and is supported by e-learning applications that are easily accessible and used. In facing the next semester's lectures, as many as 1651 students agreed to the implementation of offline lectures if conditions permit, while 755 students wanted lectures to continue to be held online.
PENGARUH ONLINE CUSTOMER REVIEW DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE LAZADA DI KOTA BANDUNG Rostiawati, Iis
Journal of Economics, Accounting, Tax, and Management (JECATAMA) Vol 3 No 2 (2024): JECATAMA
Publisher : Unit Penelitian dan Pengabdian kepada Masyarakat Politeknik TEDC Bandung Jl. Pesantren Km 2 Cibabat Cimahi Utara, Cimahi 40513 Jawa Barat, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70428/jecatama.v3i2.985

Abstract

Currently, the online marketplace in Indonesia is dominated by 5 e-commerce that have a balanced reputation, one of which is Lazada. At the beginning of 2024, the number of Lazada visitors experienced a greater decline than other e-commerce. The decline in visitor frequency and market share indicates that Lazada needs a business strategy to be able to increase purchasing decisions which in turn can affect consumer confidence. This study discusses the effect of online review and prices of purchasing decisions on Lazada marketplace users. This study uses quantitative methods and the data analysis technique are multiple linear regression with questionnaire research as the instruments. Respondents in this research are Lazada application users in Bandung and the number of samples determined is 96 samples. The results of this study indicate that the variables of customer online review and price have a positive and significant effect simultaneously on purchasing decisions, but partially customer online review has no effect on purchasing decisions. The results of the study can be a reference for Lazada to improve the quality of the product in order to get a rating and positive reviews from consumers to increase sales.
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