Article Per Year (5 Year)
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This Author published in this journals
All Journal INTERDISIPLIN: Journal of Qualitative and Quantitative Research Al-Fadilah: Islamic Economics Journal
Ghafiratun Ni’am El Maulidiyah
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Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of the Strategic Role of MSMEs as a Pillar of the National Economy Amidst Global Dynamics Nurul Azizah; Ghafiratun Ni’am El Maulidiyah; Mashudi
INTERDISIPLIN: Journal of Qualitative and Quantitative Research Vol. 2 No. 5 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interdisiplin.v2i5.111

Abstract

Micro, Small, and Medium Enterprises (MSME) in Indonesia play a vital role in the national economy, particularly in providing employment and contributing to Gross Domestic Product (GDP). This study aims to analyze the strategic role of MSME in supporting Indonesia’s economy amid global dynamics, focusing on the adaptive strategies implemented by MSME owners to respond to various challenges. The research employs a qualitative approach, with data gathered through interviews and literature review. The findings indicate that MSME in Indonesia continue to adapt to technological advancements, such as digital marketing and product innovation, to maintain their competitiveness. However, MSME still face challenges, including limited access to financing, complex regulations, and low levels of financial and digital literacy. The government has introduced various policies to support MSME development, but there is still a gap in their implementation across Indonesia. This study recommends enhancing access to financing, expanding financial and digital literacy training, and enacting more pro-MSME policies to encourage the sustainability and growth of this sector.
Analysis of Business Strategy and Operations of Petis Pasean Business from the Perspective of Islamic Business Ethics Ghafiratun Ni’am El Maulidiyah; Abdur Rohman
Al-Fadilah: Islamic Economics Journal Vol. 3 No. 2 (2025): Potential and Innovation in Islamic Economic
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/fadilah.v3i2.65

Abstract

This study aims to analyze the business and operational strategies of the Pasean petis business as an effort to strengthen the local economy in Pasean District, Pamekasan Regency. Petis Pasean is a processed fish product typical of Madura that has great potential to be developed as a superior regional product. Through a descriptive qualitative approach, data was collected through interviews, observations, and documentation studies of business actors, especially the Bu Siti Fish Petis producer. The results of the analysis show that the current strategy is still traditional, with limitations in marketing, production management, and resource management. However, there is a great opportunity for development through product innovation, brand strengthening, and the use of digital media as a means of promotion. From an operational perspective, production efficiency and raw material quality are the keys to increasing competitiveness. In conclusion, strengthening business and operational strategies in an integrated manner has the potential to encourage the growth of the Pasean petis business and make a significant contribution to the local economy.
Co-Authors abdur rohman Mashudi NURUL AZIZAH