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All Journal BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Candra Premananto, Gancar
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ANALISIS SOCIAL RETURN ON INVESTMENT (SROI) PADA PROGRAM CRE-ATING SHARED VALUE Dengan Tema “DAYA SINERGI AIRLANGGA 2023” Sari, Lia Puspita; Candra Premananto, Gancar
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 9 No. 2 (2023): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v9i2.88-99

Abstract

Anak-anak disabilitas sering menghadapi tantangan dalam mendapatkan akses dan kesempatan yang sama dalam pemberdayaan ekonomi, sehingga mempengaruhi perkembangan potensi dan kontribusi mereka dalam masyarakat. Namun, jika diberikan kesempatan dan akses yang sama, anak-anak disabilitas memiliki potensi yang sama untuk berkembang dan berkontribusi dalam masyarakat. Creating Shared Value untuk pemberdayaan ekonomi anak-anak disabilitas, yang sejalan dengan SDGs dengan berkontribusi pada pencapaian SDG nomor 4, yaitu Pendidikan Berkualitas, dengan memberikan peluang pendidikan dan pelatihan yang inklusif bagi anak-anak disabilitas, dan SDG nomor 10 yaitu Pengurangan Ketimpangan, melalui inklusi sosial dan ekonomi anak-anak disabilitas dalam masyarakat. Dengan demikian strategi CSV adalah Langkah progresif dalam mendukung agen 2030 untuk Pembangunan berke-lanjutan. Metode penelitian yang digunakan adalah kuantitatif kausalitas dengan melakukan identifikasi pemangku kepentingan, indi-kator dampak sosial, pengumpulan data, nilai moterisasi dan kemudian menghitung nilai SROI. Hasilnya diperoleh rasio 7,17 yang be-rati bahwa setiap Rp. 1 yang diinvestasikan pada program Daya Sinergi Airlangga ini, akan menghasilkan timbal balik social Rp. 7,17 rupiah. Nilai SROI ini cukup tinggi dan menghasilkan return yang cukup tinggi.
Unpacking Impulsive Buying in Tiktok Live Shopping: The Roles of Influencer Attributes, Interaction Strategies, and Parasocial Relationships Puspaningtyas, Arum; Candra Premananto, Gancar
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11125

Abstract

The rise of live commerce through TikTok Shop has transformed consumer behavior patterns, particularly by triggering impulsive purchases through real-time interactions between influencers and audiences. This study aims to analyze the influence of influencer attributes and interaction strategies on parasocial relationships and their impact on perceived quality uncertainty, perceived fit uncertainty, and impulsive buying within the context of TikTok Shop Live. A quantitative research design using Structural Equation Modeling–Partial Least Squares (SEM-PLS) was employed, involving 100 active TikTok Shop Live users as respondents. The results show that influencer attributes and interaction strategies significantly affect the formation of parasocial relationships. Parasocial relationships were also found to reduce perceived quality uncertainty and perceived fit uncertainty, while exerting a strong direct influence on impulsive buying. Additionally, both forms of uncertainty negatively affect impulsive buying, highlighting the cognitive role of consumers in spontaneous purchase decisions. The proposed model explains 67 percent of the variance in impulsive buying, indicating strong predictive power.
Unpacking Impulsive Buying in Tiktok Live Shopping: The Roles of Influencer Attributes, Interaction Strategies, and Parasocial Relationships Puspaningtyas, Arum; Candra Premananto, Gancar
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11125

Abstract

The rise of live commerce through TikTok Shop has transformed consumer behavior patterns, particularly by triggering impulsive purchases through real-time interactions between influencers and audiences. This study aims to analyze the influence of influencer attributes and interaction strategies on parasocial relationships and their impact on perceived quality uncertainty, perceived fit uncertainty, and impulsive buying within the context of TikTok Shop Live. A quantitative research design using Structural Equation Modeling–Partial Least Squares (SEM-PLS) was employed, involving 100 active TikTok Shop Live users as respondents. The results show that influencer attributes and interaction strategies significantly affect the formation of parasocial relationships. Parasocial relationships were also found to reduce perceived quality uncertainty and perceived fit uncertainty, while exerting a strong direct influence on impulsive buying. Additionally, both forms of uncertainty negatively affect impulsive buying, highlighting the cognitive role of consumers in spontaneous purchase decisions. The proposed model explains 67 percent of the variance in impulsive buying, indicating strong predictive power.
Co-Authors Puspaningtyas, Arum Sari, Lia Puspita