Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Golden Ratio of Mapping Idea and Literature Format
Apreliana, Selvi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Promotion, Service Quality, and Customer Experience on Repurchase Intention in The Culinary Industry in Surabaya, Indonesia Apreliana, Selvi; Hartini, Sri
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1827

Abstract

This study examines the impact of promotion, service quality, and customer experience on repurchase intention in the culinary industry of Surabaya. Using a quantitative survey design, data were collected from 100 respondents who had visited Restaurant X at least twice in the past month. Validity and reliability tests confirmed the robustness of the measurement instrument (Cronbach's Alpha > 0.70). The findings indicate that service quality (β = 0.371, p = 0.002) and customer experience (β = 0.396, p = 0.000) significantly affect repurchase intention, while promotion (β = 0.123, p = 0.371) shows a positive but insignificant effect. The model explains 38% of the variance (R² = 0.380) in repurchase intention. These results highlight that restaurants should prioritize enhancing service quality and customer experience to foster loyalty rather than relying solely on promotions.
Co-Authors Sri Hartini