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Impact of Indian regional cuisines on international hotel menus Tomar, Hritik; Patyal, Abhinav; Shah , Suhail Majid; Dar, Ajaz
Journal of Rural Tourism Vol. 5 No. 1 (2026): Forthcoming Issue 1
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.05010691

Abstract

Purpose: This study investigates the impact of Indian regional cuisines on international hotel menus, focusing on how such culinary offerings influence guest satisfaction, authenticity perceptions, and strategic positioning in global hospitality. The research aims to explore the operational challenges and cultural significance of integrating regional dishes into hotel offerings for international clientele. Methodology: A qualitative thematic analysis was conducted using semi-structured interviews with chefs, managers, and international tourists across multiple five-star and four-star hotels offering Indian regional cuisines. Data were coded and analyzed to identify recurring patterns and themes, providing insights into both operational and experiential aspects of Indian cuisine in international hotel settings. Findings: The analysis revealed four major themes: guest experience and satisfaction, authenticity and adaptation, operational challenges, and cultural and strategic significance. Approximately 85% of participants emphasized enhanced guest satisfaction due to sensory appeal and cultural immersion, while 65% highlighted the challenges of balancing authenticity with adaptation for international palates. Operational concerns such as staff training, ingredient sourcing, and menu planning were noted by 70% of respondents. Additionally, 80% of hotel managers recognized Indian regional cuisines as valuable tools for cultural promotion and brand differentiation. Implications: The study highlights the importance of culturally informed culinary offerings in enhancing guest experiences, promoting India’s culinary heritage, and strengthening competitive positioning in the international hospitality industry. Hotels are encouraged to invest in staff training, strategic menu planning, quality ingredient sourcing, and cultural marketing to maximize the benefits of integrating regional cuisines.
Adoption of online travel agency platforms by small and medium hotels in Srinagar: Barriers, benefits, and digital readiness Shah , Suhail Majid; Dar, Ajaz
Journal of Rural Tourism Vol. 5 No. 1 (2026): Forthcoming Issue 1
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.05010693

Abstract

Purpose: This study aims to examine the adoption of Online Travel Agency (OTA) platforms, marketing strategies, and operational challenges faced by small and medium-sized hotels in Srinagar. The research focuses on identifying barriers and benefits associated with digital adoption and understanding how these hotels maintain competitiveness in a dynamic tourism environment. Methodology: A qualitative research design was employed, utilizing semi-structured interviews with hotel operators. Thematic analysis was conducted to identify recurring patterns and key themes, providing an in-depth understanding of operational practices and strategic choices. Findings: The analysis revealed five major themes: economic constraints, digital adoption challenges, relational marketing strategies, competitive pressures, and leveraging local cultural identity. While financial limitations restrict formal marketing, personalized guest engagement and promotion of cultural authenticity emerge as critical strategies. Digital tools such as OTAs and social media offer significant opportunities for market visibility but require training and capacity-building for effective use. Implications: The findings highlight the importance of context-specific strategies for small and medium-sized hotels. Recommendations include skill development programs, collaborative marketing initiatives, promotion of local culture, and policy support to enhance competitiveness and sustainability. These insights provide practical guidance for hotel operators, tourism planners, and policymakers in emerging urban tourism destinations.