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All Journal Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan
Aldo Vika Wiranda
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Penerapan Digital Marketing pada Usaha Basreng Basgoy di Bengkalis Aldo Vika Wiranda; Tri Handayani
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1180

Abstract

This community service activity, entitled Implementation of Digital Marketing on Basreng Basgoy Business, aims to analyze the SWOT factors (Strengths, Weaknesses, Opportunities, Threats), determine the STP strategies (Segmenting, Targeting, Positioning), and evaluate the implementation of the marketing mix strategy used by the Basreng Basgoy business in Bengkalis. Furthermore, this program seeks to examine the effectiveness of digital marketing in improving marketing strategies and expanding consumer reach, as well as to identify challenges and solutions encountered during the implementation process. The method used consists of planning, implementation, and evaluation stages conducted directly with the business owner. The results show that digital marketing implementation has significantly improved business performance through various online platforms such as Instagram, WhatsApp, and Shopee. Consistent promotion and engaging content creation successfully increased consumer interaction and product sales. Challenges encountered include tight market competition and limited content ideas. The solutions applied involve strengthening branding by emphasizing product uniqueness, improving promotional visuals, and conducting continuous content analysis and optimization.
Co-Authors Tri Handayani