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All Journal Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Muamalat Indonesia
Ayulestari, Isna
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Religion Economics, Econometrics & Finance Social Sciences

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Persepsi Pelaku UMKM Pontianak terhadap Sertifikasi Halal sebagai Daya Saing Usaha Ayulestari, Isna
JURNAL MUAMALAT INDONESIA - JMI Vol 5, No 2 (2025): Jurnal Muamalat Indonesia
Publisher : FAKULTAS EKONOMI DAN BISNIS UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jmi.v5i2.98204

Abstract

Penelitian ini mengkaji persepsi pelaku UMKM di Kota Pontianak terhadap sertifikasi halal sebagai instrumen daya saing usaha. Menggunakan pendekatan kualitatif fenomenologi, penelitian melibatkan lima informan pelaku UMKM sektor makanan dan minuman yang dipilih secara purposive. Data dikumpulkan melalui wawancara mendalam dan dianalisis menggunakan teknik analisis tematik. Hasil penelitian menunjukkan bahwa informan yang telah bersertifikat halal mengalami peningkatan omzet 30-40%, kepercayaan konsumen yang lebih tinggi, akses pasar lebih luas, dan posisi merek yang kuat. Sebaliknya, informan yang belum bersertifikat menghadapi hambatan berupa kerumitan birokrasi, keterbatasan finansial, dan kurangnya dukungan pemerintah. Kesenjangan digital menjadi faktor pembeda signifikan dalam kemampuan mengakses informasi dan proses sertifikasi. Penelitian mengidentifikasi empat tipologi pelaku UMKM: Pengadopsi Proaktif, Pengadopsi Potensial, Pengadopsi Reaktif, dan Bukan Pengadopsi. Temuan mengkonfirmasi relevansi Teori Perilaku Terencana dengan kemampuan digital sebagai variabel pemoderasi. Rekomendasi meliputi strategi pendekatan berdiferensiasi berdasarkan tipologi UMKM, penguatan sistem pendampingan terpadu, dan pengembangan ekosistem halal terintegrasi untuk meningkatkan daya saing UMKM berkelanjutan.
PENGARUH JUMLAH PENDUDUK MISKIN, JUMLAH PENGANGGURAN, BELANJA PEMERINTAH SEKTOR PENDIDIKAN DAN KESEHATAN TERHADAP KESEJAHTERAAN MASYARAKAT DI KABUPATEN SAMBAS Suradi, Romi; Ayulestari, Isna; Dhayan, Hana
Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2025): Oktober : Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v4i3.2320

Abstract

This study aims to examine and analyze the influence of the number of poor people, the number of unemployed, government spending on the education sector, and the health sector on community welfare as measured by the Human Development Index (HDI) in Sambas Regency. This research employs a descriptive quantitative approach, utilizing secondary data obtained from the Central Statistics Agency (BPS) and the Directorate General of Financial Balance of the Ministry of Finance. The data used is time series data covering the last 15 years, from 2010 to 2024. The analytical method employed is multiple linear regression. The results show that the number of poor people has a negative but not significant effect on people's welfare. The number of unemployed has a positive but not significant effect on community welfare. Government spending on health has a positive but not significant effect on people's welfare. Government spending on education has a positive and significant effect on community welfare in Sambas Regency. These findings suggest that educational investment plays a crucial role in improving human development outcomes, while poverty, unemployment, and health spending require more comprehensive policy interventions to achieve significant impacts on welfare.
Co-Authors Dhayan, Hana ROMI SURADI ME