Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Islamic Economics and finance in Focus (IEFF)
Restu Putra, Dimas
Unknown Affiliation
Religion Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of Factors Influencing Purchase Decision Via Tiktok Shop Application (A Case Study of Muslim Gen Z in Malang City) Restu Putra, Dimas; Khusnia Anggraini, Ika
Islamic Economics and finance in Focus Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The background of this study is based on the increasing trend of online shopping and the dominance of social media as a digital marketing channel. This study aims to analyze the influence of price perception, video marketing content, emotional motives, rational motives, and halal awareness on the purchasing decisions of Gen Z Muslims in Malang City through the TikTok Shop application. The focus of this study is Gen Z Muslim customers who frequently use TikTok Shop. The results show that only emotional motives from the five variables tested have a significant influence on their purchasing decisions; price perception, video marketing content, rational motives, and knowledge about halal have no influence. In short, religious values, price, promotions, and rationality are not the main factors when Gen Z Muslims choose goods.
Co-Authors Khusnia Anggraini, Ika