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Journal : Jurnal Riset Multidisiplin Edukasi

 1 
Analisis Kondisi Ekonomi Agregat Dan Daya Saing Sektoral Kota Jambi 2019-2023 Dita Leila Alodia; Erni Achmad; Rosmeli
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 10 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Oktober 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i10.1062

Abstract

This study aims to (1) identify and analyze the overall and sectoral economic conditions, and (2) identify and analyze the competitiveness of economic sectors in Jambi City during 2019–2023. The research employs secondary data with descriptive and quantitative analysis methods. The descriptive analysis using the growth formula shows that (1) the Gross Regional Domestic Product (GRDP) of Jambi City grew by 2.38%, reflecting post-pandemic recovery. Investment increased by 77.77%, and direct government expenditure increased by 14.86%, indicating stronger investment attractiveness and government efforts to support development and economic competitiveness. Based on the quantitative analysis using the Esteban-Marquillas Shift-Share method, (2) six leading sectors were identified: Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles, Accommodation and Food Service Activities, Information and Communication, Financial and Insurance Activities, Business Services, and Human Health and Social Work Activities, which were also found to be specialized and competitive sectors.
PENGARUH PENGGUNAAN MEDIA SOSIAL, MODAL USAHA, DAN TENAGA KERJA TERHADAP PENDAPATAN UMKM KULINER DI KOTA JAMBI Nabila Retha Susanti; Rosmeli; Nurhayani
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 10 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Oktober 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i10.1088

Abstract

The purpose of this study is to [1] determine the social and economic characteristics of culinary MSMEs, and [2] analyze the influence of the use of social media, business capital, and labor on the income of culinary MSMEs in Jambi City. This study utilizes primary data and secondary data using descriptive analysis and quantitative analysis. The dummy variable of this study is the use of social media. This study uses the multiple linear regression method. By using proportional stratified random sampling, the sample amounted to 99 units. Data were collected by sending questionnaires to each person who participated. The results of the descriptive analysis study are [1] Characteristics of culinary MSMEs based on gender, the average is female. Based on the average age group, it is 34 years. According to the last education group, the average is high school/vocational school. According to the occupational group, the average is informal. Based on the average length of business, it is 4 years. Based on the average initial business capital, it is Rp. 8,510,000. The average workforce group is 4 people. Based on the average monthly income, it is Rp. 9,620,000. The results of quantitative analysis research [2] show that business capital and labor variables have a significant influence, with the use of social media not having a significant influence on the income of culinary MSMEs in Jambi City.
Faktor-Faktor Yang Mempengaruhi Impulsive Buying Secara Online: Studi Kasus Pada Generasi-Z Di Fakultas Ekonomi dan Bisnis Universitas Jambi Dina Busyiro; Etik Umiyati; Rosmeli
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 11 (2025): Jurnal Resit Multidisiplin Edukasi (Edisi November 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i11.1146

Abstract

The rapid development of digital technology has significantly transformed consumer behavior, particularly among younger generations who are deeply engaged in online activities. One of the most prominent phenomena emerging from this shift is the rise of impulsive buying behavior on various e-commerce platforms. This study aims to examine the influence of gender, price discounts, and income on impulsive buying behavior among Generation Z students at the Faculty of Economics and Business, University of Jambi. Employing a quantitative approach with an explanatory research design, primary data were collected through questionnaires distributed to 119 respondents selected using cluster sampling. The data were analyzed using multiple linear regression with the aid of SPSS version 22. The findings reveal that price discounts and income have a positive and significant effect on impulsive buying behavior, while gender shows no significant influence. These results suggest that economic factors and digital marketing strategies play a crucial role in shaping the consumer behavior of young people in the digital economy era.
Co-Authors Dina Busyiro Dita Leila Alodia Erni Achmad Etik Umiyati Nabila Retha Susanti Nurhayani