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All Journal Jurnal Pengabdian Tri Bhakti Jurnal Riset Multidisiplin Edukasi Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Rosmeli
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Analisis Kondisi Ekonomi Agregat Dan Daya Saing Sektoral Kota Jambi 2019-2023 Dita Leila Alodia; Erni Achmad; Rosmeli
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 10 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Oktober 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i10.1062

Abstract

This study aims to (1) identify and analyze the overall and sectoral economic conditions, and (2) identify and analyze the competitiveness of economic sectors in Jambi City during 2019–2023. The research employs secondary data with descriptive and quantitative analysis methods. The descriptive analysis using the growth formula shows that (1) the Gross Regional Domestic Product (GRDP) of Jambi City grew by 2.38%, reflecting post-pandemic recovery. Investment increased by 77.77%, and direct government expenditure increased by 14.86%, indicating stronger investment attractiveness and government efforts to support development and economic competitiveness. Based on the quantitative analysis using the Esteban-Marquillas Shift-Share method, (2) six leading sectors were identified: Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles, Accommodation and Food Service Activities, Information and Communication, Financial and Insurance Activities, Business Services, and Human Health and Social Work Activities, which were also found to be specialized and competitive sectors.
PENGARUH PENGGUNAAN MEDIA SOSIAL, MODAL USAHA, DAN TENAGA KERJA TERHADAP PENDAPATAN UMKM KULINER DI KOTA JAMBI Nabila Retha Susanti; Rosmeli; Nurhayani
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 10 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Oktober 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i10.1088

Abstract

The purpose of this study is to [1] determine the social and economic characteristics of culinary MSMEs, and [2] analyze the influence of the use of social media, business capital, and labor on the income of culinary MSMEs in Jambi City. This study utilizes primary data and secondary data using descriptive analysis and quantitative analysis. The dummy variable of this study is the use of social media. This study uses the multiple linear regression method. By using proportional stratified random sampling, the sample amounted to 99 units. Data were collected by sending questionnaires to each person who participated. The results of the descriptive analysis study are [1] Characteristics of culinary MSMEs based on gender, the average is female. Based on the average age group, it is 34 years. According to the last education group, the average is high school/vocational school. According to the occupational group, the average is informal. Based on the average length of business, it is 4 years. Based on the average initial business capital, it is Rp. 8,510,000. The average workforce group is 4 people. Based on the average monthly income, it is Rp. 9,620,000. The results of quantitative analysis research [2] show that business capital and labor variables have a significant influence, with the use of social media not having a significant influence on the income of culinary MSMEs in Jambi City.
Faktor-Faktor Yang Mempengaruhi Impulsive Buying Secara Online: Studi Kasus Pada Generasi-Z Di Fakultas Ekonomi dan Bisnis Universitas Jambi Dina Busyiro; Etik Umiyati; Rosmeli
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 11 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi November 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i11.1146

Abstract

The rapid development of digital technology has significantly transformed consumer behavior, particularly among younger generations who are deeply engaged in online activities. One of the most prominent phenomena emerging from this shift is the rise of impulsive buying behavior on various e-commerce platforms. This study aims to examine the influence of gender, price discounts, and income on impulsive buying behavior among Generation Z students at the Faculty of Economics and Business, University of Jambi. Employing a quantitative approach with an explanatory research design, primary data were collected through questionnaires distributed to 119 respondents selected using cluster sampling. The data were analyzed using multiple linear regression with the aid of SPSS version 22. The findings reveal that price discounts and income have a positive and significant effect on impulsive buying behavior, while gender shows no significant influence. These results suggest that economic factors and digital marketing strategies play a crucial role in shaping the consumer behavior of young people in the digital economy era.
Penguatan Produksi Dan Pemasaran Melalui Platform Media Sosial pada Usaha Sale Pisang JA3R di Desa Pudak Nurhayani; Tan, Syamsurijal; Haryadi; Rosmeli; Musnaini; Ekasari, Novita
Jurnal Pengabdian Tri Bhakti Vol 7 No 2 (2025): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70825/jptb.v7i2.2380

Abstract

The JA3R banana sale business is one of the businesses located in RT 01 Pudak Village, Kumpeh Ulu District, Muaro Jambi Regency, Jambi Province. Although the banana sale business has been established for a long time, in its marketing it does not yet have a Google Business account to facilitate marketing with a wide reach and as a medium for customers to search for relevant products or services. On the other hand, the JA3R banana sale business in the production process, the drying stage is a key stage that determines the quality and durability of the product. The purpose of this community service is to increase production by using a digital marketing platform and focusing on the revitalization of the greenhouse as a place for drying bananas. The community service was carried out on August 28, 2025. The community service ran smoothly, partners worked together and actively during the community service implementation so that the goals that had been set were achieved. Business partners are now not only found by local customers through IG and Google Business, but have also succeeded in expanding their market reach outside the region. The key innovation in the form of implementing a greenhouse as a drying tool has overcome the fundamental problem of dependence on the weather, while ensuring product quality, consistency, and hygiene.
Analisis pendapatan pelaku UMKM di sekitar kawasan taman sanggar batik Kota Jambi Adji Permana; Zulfanetti; Rosmeli
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 2 No. 1 (2026): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Januari 2026)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v2i1.306

Abstract

This study aims to analyze the effect of capital, working hours, labor, and type of merchandise on the income of Micro, Small, and Medium Enterprises (MSMEs) in the Taman Sanggar Batik area of Jambi City. This research employs a quantitative approach using multiple linear regression analysis. The type of merchandise is categorized into batik and non-batik using a dummy variable. The data were collected from 42 MSME respondents through questionnaires and direct interviews. The results show that most MSME owners are male, have a senior high school education background, and are in the productive age group of 36–45 years, with an average age of 41.50 years. The average number of dependents is 2 persons. Most MSMEs operate for 7–8 hours per day, with an average working time of 7.98 hours, employ a relatively small number of workers with an average of 2 persons, and have an average business capital of Rp5,226,190. The average MSME income is Rp2,202,381 per month. Although the number of batik and non-batik MSMEs is equal, batik MSMEs earn a higher average income. The regression analysis indicates that capital and type of merchandise have a significant effect on MSME income. Meanwhile, working hours have no significant effect on income, and labor has an effect but is not statistically significant. These findings suggest that capital and type of merchandise are the main factors influencing MSME income in the Taman Sanggar Batik area of Jambi City.
Co-Authors Adji Permana Dina Busyiro Dita Leila Alodia Erni Achmad Etik Umiyati Haryadi Musnaini Nabila Retha Susanti NOVITA EKASARI Nurhayani Zulfanetti, Zulfanetti