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All Journal JURNAL EKONOMI DAN BISNIS AIRLANGGA Journal of Management - Small and Medium Enterprises (SME's)
Iherobiem, Augustine Chibueze
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Economics, Econometrics & Finance

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EVALUATING THE ADOPTION OF SMART SAFETY TECHNOLOGIES IN NIGERIAN CONSTRUCTION INDUSTRY: CHALLENGES AND BENEFITS Iherobiem, Augustine Chibueze
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.23280

Abstract

This study investigates how smart safety technologies are being adopted in Nigeria's construction sector. The study used a quantitative methodology using a survey questionnaire to collect data from Nigerian construction industry professionals. The study's target group consisted of construction professionals who lived in Ogun State, Nigeria's Ijebu Ode Area. The researcher selected a sample size of 150. The exploratory factor analysis and principal component analysis extraction procedures were used to analyse the data. The study came to the conclusion that the application of smart safety technology in Nigeria's construction sector has improved project completion and success while lowering accidents and injuries. Thus, the study suggested that construction companies should increase the amount of money allocated to purchase new technologies and offer frequent training programs to teach their employees how to use them in order to help overcome the fundamental barriers that prevent the adoption of smart safety technology. Keywords: Construction Safety; Smart Safety Technologies; Project Management
DIGITAL MARKETING AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA Iherobiem, Augustine Chibueze; Kalejaiye, Oluwadamilare Oladipupo
Jurnal Ekonomi dan Bisnis Airlangga Vol. 35 No. 2 (2025): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V35I22025.321-332

Abstract

Introduction: The study examined the effect of digital marketing on the performance of SMEs in Nigeria. The digital marketing techniques examined in the study include social media marketing, email marketing, and content marketing, and were anchored on the resource-based view theory. Methods: The study's methodology was guided by the positivist research philosophy, and a descriptive survey research design was also employed. The study's population consists of managers and owners of small businesses in Ogun State's Ijebu Ode area. A purposive sampling technique was used, and a sample size of 200 was adopted. The study's response rate is 87.5%, and both descriptive and inferential statistics were used to evaluate the data. Results: According to the results of the regression analysis, there is a significant and positive relationship between digital marketing and the performance of SMEs, with digital marketing improving SMEs' performance by 45.6%. Conclusion and suggestion: Based on the results, it was recommended that SMEs' management use content marketing to effectively attract customers to their products, integrate social media into their business plan, and design their emails in a way that makes them highly appealing to readers.
Co-Authors Kalejaiye, Oluwadamilare Oladipupo